Google Penguin… Croaked?

A couple weeks on now since the Google Penguin update and we are still noticing some odd results in the SERPs.

Yesterday Nick Andrews discovered that link spam is still working in Google, in this example for the keyword “Payday Loans”.

Payday Loans

Two websites with no mention of “Payday Loans” on their website are ranking on page 1 of Google results for this phrase, seemingly just for building hundreds of links with that exact anchor text.  The links likely built by hacking.

A Majestic SEO report of these two sites shows the backlinks they have, or in the case of the latter, from the links we scanned through, had.  Links to the Sigma site have since been removed from the websites we checked, and replaced with http://www.defensereview.com.  This site does not currently appear in the top 100 results however.

These links are all hidden in the HTML; making them non-detectable to a regular human user and even the website owners.  Google do pick up these links, as shown by these two sites appearing on the first page of results for the keyword “payday loans”.

Alongside these links is a second link to the International Association of Wildland Fire using the anchor text “car insurance”.  However, this website does not ranking in the first 100 results for that phrase.

The intention of the Google Penguin update was to fight spam and clear their results of this junk.  Matt Cutts was quoted as to saying “it’s been a success from our standpoint” in an interview with Danny Sullivan recently.  The examples shown above go against that.

Whilst Google remains pretty confident that this update has caught out website owners who were spamming, as was the intention, this is one of a few examples where they have been caught out.  On a big money keyword such as “payday loans” of all things…

Now to see how many days these two websites survive on page one.  And how many days have they been on there already?

 

Barrie Smith

Barrie is a very experienced marketer, with notable successful campaigns in the gambling, e-commerce, travel and many other industries.

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15 Comments

  1. There are few more examples of Google penguin being croaked !

    Instant loans
    make money online

    I am expecting a little tweaking from Google in next few days to tidy up things a bit more.

    Yasir

  2. There are few more examples of Google penguin being croaked !

    Instant loans
    make money online

    I am expecting a little tweaking from Google in next few days to tidy up things a bit more.

    Yasir

  3. This is really interesting.. I agree it is not working the way it should .. Today I read another article where googler admit that there was no penguin http://www.webpronews.com/google-there-was-no-penguin-update-2012-05

  4. This is really interesting.. I agree it is not working the way it should .. Today I read another article where googler admit that there was no penguin http://www.webpronews.com/google-there-was-no-penguin-update-2012-05

  5. Whenever a Google update rolls out it’s never perfect. Google continues to spend time tweaking it. Unfortunately the spammers always seem to find new ways to abuse the system.

  6. Whenever a Google update rolls out it’s never perfect. Google continues to spend time tweaking it. Unfortunately the spammers always seem to find new ways to abuse the system.

  7. Hi Barrie Smith,
    Thanks for sharing this nice post.
    I must say this is a good observation by Nick Andrews.This shows that Google Penguin Update is having many loopholes.Hidden links or back links are still giving results at SERP.

    Thanks again
    Regards

  8. Hi Barrie Smith,
    Thanks for sharing this nice post.
    I must say this is a good observation by Nick Andrews.This shows that Google Penguin Update is having many loopholes.Hidden links or back links are still giving results at SERP.

    Thanks again
    Regards

  9. The results are even worse now. There’s an seo company and cd store from where i am looking..

  10. The results are even worse now. There’s an seo company and cd store from where i am looking..

  11. Hi Andy,

    I am seeing kskq.org in position 1 and froginawell.net in position 2 this morning; both unrelated sites.

    Regards,

    Barrie

  12. Hi Andy,

    I am seeing kskq.org in position 1 and froginawell.net in position 2 this morning; both unrelated sites.

    Regards,

    Barrie

  13. Found lots of examples like these before as well as forum questions without any answers, the same domain indexed for 10 results on the same page and heaps of other fuckups from the staff that write the algorithm.

  14. Found lots of examples like these before as well as forum questions without any answers, the same domain indexed for 10 results on the same page and heaps of other fuckups from the staff that write the algorithm.

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