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It seems that all these years I have spent link building for Receptional have been a waste of my time. All the research, the testing and innovation have been needless. Now that Google have come out with their definition of getting quality links to your site.

According to a recent Google article, I need to be producing “long-lasting, unique and compelling content” to gain all the quality links to my site! And how do I get people to view my great content without doing any link building? Why of course, I need “to get involved in the community” (no, really I got that from Google and not my local volunteer group).

The article goes on to say “Visitors are likely to appreciate your site and link to it if you publish a short tutorial or a video providing a solution, or a practical tool” – please wait patiently while I produce Receptional’s first video!

The article goes on to say that you should let your audience spread the word. Personally, I don’t have time to wait for people who can’t find my content to give it some link love, so I prefer spreading the word myself. Hence why I get paid to build links.

Then I read that “randomly exchanging links” is one of “the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time”. But that one’s ok with me, because I never randomly exchanged links – they were all planned. I don’t need to worry about no positive impact on my site’s performance :)

Google have been a follower of their own organic link building recently. When they picked up on a long-lasting, unique and compelling piece of content by my colleague, Matthew Loughlin, they decided to nofollow our link in the process!

To read the whole article yourselves on Google’s guidelines to quality link building, here is a nofollow link to the article: