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The Problem: Create and market an entirely new web based business using only online methods and ensure the business is financially and operationally self-sufficient on a day to day business.

Solution:

To form a limited company and web domain based around the prime search phrase associated with the business, build an entirely search engine friendly web site with a complete commerce enabled back-end through all the way to bank clearing and train an outsourced call centre to handle day-to-day support calls. Then market this using:

  • Pure Search engine optimisation
  • Pay per click advertising (including Google, MSN and Yahoo) on a reducing level of reliance
  • Web directory listings (Paid inclusion)
  • Link building
  • Call-centre support
  • An opt-in newsletter management system
  • Affiliate marketing system

Results:

  • A financially self-sustaining model with no day-to-day involvement from Directors
  • A number of affiliates being represented in the search results also market the company’s games
  • A low cost call centre support system prevents day-to-day interruptions for the directors.
  • Market dominance on the search engines under the primary search phrase of "Murder Mystery Games" as listed below:
Ranking Report  

Date: Wednesday, March 31st, 2004 17:05:11 PM
Site: www.murdermysterygames.co.uk www.murdermysterygames.net
Keywords: murder mystery games
 

Search Engine Country Rank Page Position URL
All the Web US 9 1 9 http://www.murdermysterygames.co.uk
Alta Vista US 2 1 2 http://www.murdermysterygames.co.uk
Alta Vista UK UK 2 1 2 http://www.murdermysterygames.co.uk
AOL UK UK 2 1 2 http://www.murdermysterygames.co.uk/
AOL Search US 2 1 2 http://www.murdermysterygames.co.uk/
Google US 1 1 1 http://www.murdermysterygames.co.uk/
Google UK UK 1 1 1 http://www.murdermysterygames.co.uk/
HotBot UK UK 4 1 4 http://murdermysterygames.co.uk/
MSN US 16 2 16 http://www.murdermysterygames.net
MSN UK UK 2 1 2 http://www.murdermysterygames.net/
Overture UK UK 1 1 1 http://www.murdermysterygames.co.uk
Teoma US 3 1 3 http://www.murdermysterygames.co.uk/
Yahoo UK UK 7 1 7 http://www.murdermysterygames.co.uk
Yahoo UK 2 1 2 http://www.murdermysterygames.co.uk

 

For more details, please call us on 01525 715520 (UK) or fill in our enquiry form