It’s always been a good idea to display company contact information on your website, because users like to know that they are dealing with a genuine, reputable company. However, as of the 1st January 2007 it’s also a legal requirement.
The First Company Law Amendment Directive (originally a European Directive) requires that company owners display certain information on their websites:
- Registered office (for limited companies)
- Company registration number and place of registration
- The name of the company operating the website
- A postal and email address
- The name and membership details of any trade or professional bodies the company is a member of
- VAT number, if VAT registered (even if not an e-commerce site).
If prices are displayed on your site, you must also clearly state whether VAT and delivery costs are included.
This information is not required to be on every page of your site, so it is recommended that you include it on your contact or ‘about us’ page.In addition, the law requires registration details to be in all ‘business mail’, however whether this definition can be applied to all business email is not yet clear.
To be on the safe side, it is recommended that the relevant information is included in email footers for outgoing email. You can find even more comprehensive advice from law firm, Pinsent Masons.
Legal requirements aside, there are many other types of information that sites should aim to include in order to increase accessibility, usability and conversion rates.
To find out more about ensuring your site is a success, contact Receptional.