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The popularity of link building is ever-increasing, with marketers now finding it to be an important part of any online marketing campaign. Search engines currently place a big emphasis on the importance of links coming to your site as a factor in determining your ranking, therefore making it important to build the right kind of links.

A basic list to put you on course is to focus on:
- Related content
- Indexed pages (preferable for more than a few months)
- Clean links

Related content – Incase you didn’t already know, if you have a website selling pencils, say, having links from online pharmacies and gambling websites aren’t going to help improve your ranking. In fact, search engines may believe your website to be spam and subsequently penalize you for this. The other benefit of having more relevant links is of course that targeted visitors are more likely to come from these links through to your site. The same goes for outbound links; try to avoid linking out to unrelated content, otherwise this will start to confuse the search engines with respect what your website is targeting.

Indexed Pages – Search engines aren’t going to think your link is of any importance if it is coming from a page that hasn’t even been indexed! Reasons for pages not being indexed includes: being banned, not having been spidered yet or being on the website’s robot.txt file.

Clean links – If you’re building links for improving your page rank, there’s no point in getting links that are ‘no follow’. Links on a page from a robots.txt file are also of no benefit as search engines do not pick this up.

And remember – if you can find links that include all 3 of these features, the better of your content will be! Hopefully, this advice will help start you off on your link building quest. For more advanced advice and services, contact us using our contact form or phone 01525 715520. We look forward to providing you with link building services for your online marketing campaign.