LinkedIn Add NoFollow Tag, YouTube Remove It

It has been commonplace for big social networking sites to add nofollow tags to users profile links over time and now LinkedIn has gone the same way by adding a nofollow tag to the links you are allowed to post to your profile.

This is disappointing news for link builders, as these were easy-to-build links that did pass some small amount of link juice which was worth the amount of time required to build them.

This means that of all the current popular social networking sites; Facebook, Twitter (ok, it’s not exactly a social network, but it lies in the same realm), Myspace and LinkedIn do not pass any link juice to your website.

Whilst LinkedIn has caused a few heads to drop because of this decision, YouTube (owned by Google) has gone the other way and removed the nofollow tags that used to be on profile hyperlinks. You’ll still be unable pass benefit to any one phrase, but an additional link like this could be of benefit in terms of indexing.

This could also be a bonus for viral video marketing campaigners, so it will be interesting to see how this impacts organic search listings in the coming months.

Unfortunately, I haven’t collected any results from a test that I am running to find out it if this passes much or any benefit at all, and I remain far from the stage of recommending to clients that they “must have” a youtube account for link benefit.

However, for those with a YouTube profile already, take advantage now by putting a link to your website up while Google are being so generous.

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13 Comments

  1. Good spot, Barrie. Glad you’re here to keep an eye on these things for us!

  2. Google can easily devalue all YouTube links without the need for a nofollow.

    Overall all these social media sites are becoming greedy with their link popularity and think that by restricting value given they are fighting spam and protecting themselves.

    Webmasters and marketeers need to evaluate bringing their content close to home, i.e. their own websites.

  3. Hi Social guy,

    I find it hard to believe Google would have removed the nofollow tag and then use another method to devalue the links to trick users, as you hinted at in your opening sentence.  Of course, they can add the nofollow tag again in a matter of seconds and the value will disappear, but for now that is not the case.

    Barrie

  4. Hi Social guy,

    I find it hard to believe Google would have removed the nofollow tag and then use another method to devalue the links to trick users, as you hinted at in your opening sentence.  Of course, they can add the nofollow tag again in a matter of seconds and the value will disappear, but for now that is not the case.

    Barrie

  5. Thanks, Barry. This is good news for YouTube fans and bad news for folks working to build networks in LinkedIn. However, LinkedIn still gives good quality traffic, so time spent there won’t be lost. Win some, lose some I suppose.

  6. Thanks, Barry. This is good news for YouTube fans and bad news for folks working to build networks in LinkedIn. However, LinkedIn still gives good quality traffic, so time spent there won’t be lost. Win some, lose some I suppose.

  7. Hi Barrie,

    If you create the links in your LinkedIn profile by selecting ‘other’ (in the drop down box in the edit profile screen) and then adding customised anchor text with keywords, those links are all NoFollow. If you select from the preset options in the drop down box, two of those options are DoFollow. The two options are “My Website” and “My Blog”.

    You can see those two links in my profile here. Note, it has to be the public profile you check.

    http://uk.linkedin.com/in/ewankennedy

    I don’t know if this is a very recent policy change by LinkedIn. I was aware of the change to NoFollow in November when you first published this post but only spotted the DoFollow links on somebody else’s profile today and therefore checked it out and changed my own profile.

  8. Hi Barrie,

    If you create the links in your LinkedIn profile by selecting ‘other’ (in the drop down box in the edit profile screen) and then adding customised anchor text with keywords, those links are all NoFollow. If you select from the preset options in the drop down box, two of those options are DoFollow. The two options are “My Website” and “My Blog”.

    You can see those two links in my profile here. Note, it has to be the public profile you check.

    http://uk.linkedin.com/in/ewankennedy

    I don’t know if this is a very recent policy change by LinkedIn. I was aware of the change to NoFollow in November when you first published this post but only spotted the DoFollow links on somebody else’s profile today and therefore checked it out and changed my own profile.

  9. How can I make my LinkedIn profile have dofollow external links?

  10. How can I make my LinkedIn profile have dofollow external links?

  11. I don’t think the YouTube profile website link passes any juice anyway because the source code doesn’t show an actual href. The link looks to be obfuscated with the html code being value=”yourlink”. As far as I know this does not equate to the same thing as an href link… any thoughts?

  12. Very interesting point of view…It’s too bad that youtube remove the dofollow tag from profile link…:(

  13. Very interesting point of view…It’s too bad that youtube remove the dofollow tag from profile link…:(

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