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From the start of this week, you can now link your Webmaster Tools verified site to your Google Analytics profile, when they use the same Google Account.

Not only does this mean your Analytics profile are accessible within Webmaster Tools, but you’ll be able to easily access a few features:

  • The Google Analytics Referring Pages report – directly from the Links to your site page in Webmaster Tools.
  • The Google Analytics Dashboard – directly from the Analytics link in the top left bar while on a site-related page.

To link your Google Analytics and Webmaster Tools accounts:

1. On the Webmaster Tools home page, click Manage next to the site you want, and click Google Analytics profile.

2. Select the profile you want to associate with the site, and click Save.

If your site has more than one owner, each owner will need to link their own account to a Google Analytics profile.