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Mel Carson – adCenter Community Manager – Europe

Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005.

As part of Microsoft’s Client Service Operations team, Mel’s role is to build relationships within the adCenter advertising community to support, educate & evangelise through the adCenter Blog (, industry forums, and to speak about adCenter at trade shows & other events.

Mel began his online advertising career as the Shopping & Travel Editor at LookSmart UK over seven years ago, before progressing to Sales Operations Manager for their Performance Listings product on

After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search activity across all search engines for a number of blue-chip clients.

It didn’t take much persuasion for Mel to take the his initial role as Pan-European Search Media Strategist at MSN where he was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006.

Check out Mel’s Media Week Blog – DigiTales – at