Following from the launch of Google+ pages, the search giant’s latest foray into social networking has gained another boost.
The President of the United States, Barack Obama has joined Google+.
Actually, Obama’s presence is in fact a brand page run by his campaign team as appose to the President himself, but his arrival is no less prominent.
If the Obama election campaign of 2008 taught us anything, it was the power that social media marketing can have in an election campaign. Social media allows politicians to get in front of the demographics who wouldn’t necessarily watch the usual channels – question time, or party political broadcasts. We’re no doubt in a new age of communication, and politicians (much like brands) need to learn to adapt to reach their audience.
I thoroughly expect to see a great deal more social marketing from all UK parties in the next election. Each major party in the UK all have dedicated marketing teams, but neither David Cameron, Nick Clegg or Ed Miliband are using social media marketing to its full potential.
Google+ and politics
The most exciting potential for politicians to interact with constituents in my view is through hangouts – an ideal medium for politicians to show an unscripted, and thus seemingly more truthful conversation. Perhaps a hangout with Cameron and Clegg discussing solutions for the housing shortage, or other key topics?
Social marketing provides a platform for politicians to show a personal side to voters, and reach constituents directly. Whoever takes full advantage of this will be in good stead to win the next UK election.