According to a report by the the IPA (Institute of Practitioners in Advertising) UK marketing budgets increased in the third quarter of this year.
The majority of the increased advertising spend is going towards online marketing and sales promotion, as appose to more traditional media such as print advertising.
The report found that 21 per cent of companies are raising their spend on advertising, to drive their business upwards in a struggling economy.
Online advertising has been increasingly favoured by organisations. It provides instant exposure to potentially global markets, with measurable and quantifiable returns. Being significantly more targeted than other forms of advertising, it is also more cost-effective than offline and print advertising.
Better online advertising may well be what UK PLC needs to pull itself out of this struggling economy.
(Image credit – west.m)