The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase […]

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7 Essential Tips for Optimising a Webpage (in 2014)

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, […]

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4 Tips to Boost Your Pay Per Click Activity This Mother's Day

4 Tips to Boost Your Pay Per Click Activity This Mother's Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is […]

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4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is […]

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Email Marketing: 6 Must Do’s & 5 Definite Don’ts

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic […]

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Google Updates "Define:" Search Operator

Google Updates "Define:" Search Operator

Today, we noticed some changes to the way in which Google displays results whilst using the “define:” operator. For those of you who don’t know, a search operator is a function you can use to trigger or filter your search results using some additional words and symbols in conjunction with […]

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14 Essential Tips for a Profitable Ecommerce Website

14 Essential Tips for a Profitable Ecommerce Website

According to a 2013 report by the ONS (Office for National Statistics): “72% of UK adults bought goods or services online” With more and more shoppers turning to online stores, businesses around the world now rely on their websites to bring in a large chunk of their total revenue. I’m […]

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Three Easy Steps to Replacing Your Lost Keyword Data

Three Easy Steps to Replacing Your Lost Keyword Data

Over the summer of 2013, Google adopted secure search for most of its search results. SEO consultants lost their keyword data, organic keywords disappeared from Google Analytics, most search queries now show up as ‘not provided’. More recently, in December 2013, Google improved the quality of the keyword data it […]

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83 Tips and Takeaways from SESLondon (Day Three)

The third and final day of SES London saw another tumult of top tips. Today was focussed on connecting everything we’ve learned so far, particularly how we can use data from audience and competitor analysis to create solid, integrated marketing campaigns. Here are our takeaways from the final day of […]

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About 90 Tips & Tricks from SESLondon (Day Two)

About 90 Tips & Tricks from SESLondon (Day Two)

Team Receptional spent a second day at the search marketing extravaganza that is the SES London conference. The key focal point from today was the increasing importance of having a mobile strategy. Mobile searches and queries are growing at a remarkable rate and a large number of searches have local […]

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