How to create a site structure that search engines (and human visitors) will love

How to create a site structure that search engines (and human visitors) will love

A well planned site structure improves your chances of ranking well in Google’s results. In this post we’re going to look at how to set up your site’s structure – so that search engines can find your best, most profitable content and your site’s visitors have a great experience. Why […]

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Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy: The latest Penguin update, the imaginatively titled “Penguin 4” utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left […]

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Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The […]

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Adwords Enhanced Campaigns: The Pros and Cons

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions […]

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Payday Loan link spamming hits Google’s results

At the time of writing this blog, Google’s first page of results retrieved some bizarre listings for the phrase “payday loans”.  Using ‘black hat’ techniques, clever SEOs have used underhand tactics to rank at the top of Google for a very popular search term. A year ago, I reported that […]

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Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history. Known as Google Penguin, this web spam fighting update hit the majority of websites where it hurts; their rankings.  Almost one year on, many websites haven’t been able to recuperate – and some do not […]

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80 digital tips and tricks from BrightonSEO

Receptional has had a very busy (and fun) day at BrightonSEO today. Conference speakers discussed stategies in link building, SEO, ideas for content writing and various ways to harness social media. We’ve put together a list of the best bits, including top tips, quotes and practical tricks that you can […]

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What we learned from ex-Googler’s at Brighton SEO

To kick off Brighton SEO this year, Kelvin Newman sat three ex-Googler’s down on a couch on the stage and opened the questions to the audience. Those three were Jonas Weber, Alfredo Pulvirenti and Fili Wiese – all formerly of the Search Quality team at Google.  Unsurprisingly, they held back […]

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The Link Building Checklist

Link building might have become more challenging since Google’s crack down on link spam and manipulative tactics in April last year. But really, not a lot has changed for the seasoned link builder and it is worth stressing the fact that the best links come from the best sites. This […]

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Over Powering the Penguin

On April 17th, 2012, a leading UK brand and new client of Receptional’s was hit with a link based penalty. Rankings for target keywords and their brand name dropped as many as 50 places in Google SERPs, which caused alarm bells to ring. Google Maps / Places were not affected […]

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