Have you heard about Google’s Dynamic Search Ads?

Unless you work in paid advertising or have an unhealthy obsession with Google’s updates to Adwords, you may not have heard about Dynamic Search Ads (DSA). Unbeknown to many, DSA was rolled out in 2011 and fully operational to Adwords users in 2012. In the following months, paid advertisers have […]

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What are the different keyword types?

Successful SEO starts with keyword research. Fail to research and it’s likely your online marketing’s headed for failure too. It helps to have a clear sense of what you’re looking for. So, here’s some advice on how to find the most suitable – and profitable – keywords for your business. […]

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Which is the best newspaper to get a link from?

The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and questions. I don’t have a natural affinity for numbers or raw data, […]

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6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of […]

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Fight off your Adwords PPC competitors with Google's Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content […]

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How to create a site structure that search engines (and human visitors) will love

How to create a site structure that search engines (and human visitors) will love

A well planned site structure improves your chances of ranking well in Google’s results. In this post we’re going to look at how to set up your site’s structure – so that search engines can find your best, most profitable content and your site’s visitors have a great experience. Why […]

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Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy: The latest Penguin update, the imaginatively titled “Penguin 4” utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left […]

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Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The […]

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Adwords Enhanced Campaigns: The Pros and Cons

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions […]

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Payday Loan link spamming hits Google’s results

At the time of writing this blog, Google’s first page of results retrieved some bizarre listings for the phrase “payday loans”.  Using ‘black hat’ techniques, clever SEOs have used underhand tactics to rank at the top of Google for a very popular search term. A year ago, I reported that […]

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