Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history. Known as Google Penguin, this web spam fighting update hit the majority of websites where it hurts; their rankings.  Almost one year on, many websites haven’t been able to recuperate – and some do not […]

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80 digital tips and tricks from BrightonSEO

Receptional has had a very busy (and fun) day at BrightonSEO today. Conference speakers discussed stategies in link building, SEO, ideas for content writing and various ways to harness social media. We’ve put together a list of the best bits, including top tips, quotes and practical tricks that you can […]

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What we learned from ex-Googler’s at Brighton SEO

To kick off Brighton SEO this year, Kelvin Newman sat three ex-Googler’s down on a couch on the stage and opened the questions to the audience. Those three were Jonas Weber, Alfredo Pulvirenti and Fili Wiese – all formerly of the Search Quality team at Google.  Unsurprisingly, they held back […]

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The Link Building Checklist

Link building might have become more challenging since Google’s crack down on link spam and manipulative tactics in April last year. But really, not a lot has changed for the seasoned link builder and it is worth stressing the fact that the best links come from the best sites. This […]

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Over Powering the Penguin

On April 17th, 2012, a leading UK brand and new client of Receptional’s was hit with a link based penalty. Rankings for target keywords and their brand name dropped as many as 50 places in Google SERPs, which caused alarm bells to ring. Google Maps / Places were not affected […]

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Chrome Store Optimization

Over the last few weeks, we have been helping with the launch of Majestic SEO’s new Chrome Extension. It took a few weeks, but it now seems that the extension is pretty prominent in the Chrome store. As I speak it is trending top of its class in the “Search […]

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Google Analytics adds 'Cost Analysis' feature

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. As spotted today, a ‘Cost Analysis’ tab has been added […]

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Success With The Google Analytics IQ Test

Well done to Hayley Coutinho and myself for both recently passing the Google Analytics Individual Qualification after weeks of trying to put it off! The Google Analytics IQ Test was first launched in 2009 and allows individuals to demonstrate proficiency in Google Analytics. The test itself consists of 70 multiple […]

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Is Google Disavow Links Tool the only solution to low Ranking website?

I hear webmasters around the world jumping up and down with joy, thanking Google for listening to them and finally announcing its new Disavow Links Tool yesterday (16th Oct 2012). Webmasters are hoping that this shiny new tool from Google will help them recover their low ranking or banned websites […]

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1st Position in Google Receives 53% of Clicks

Advertising on the most popular search engine, Google can be done in two ways; either through organic “natural” listings as a result of SEO activity, or through paid listings as a result of paid search advertising.  Many consider a successful online marketing campaign to consist of both (and other online […]

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