6 Reasons Why Inbound Marketing is Crucial to Attracting More Buyers

The number of searches conducted online has quadrupled since only 2007: when a searcher reaches your site, the quality of a lead can be very high. There is a great chance that a search engine visitor is going to be a solid new business lead. This is John Wanamaker. Many […]

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6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of […]

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How to start measuring Social Media ROI in 7.5 easy steps

How to start Measuring Social Media ROI in 7 ½ easy steps Gosh that title sounds boring, doesn’t it? Well, here is a secret – measuring your social media return on investment is actually quite fun. And now that there are a number of simple tools that can provide real […]

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Fight off your Adwords PPC competitors with Google's Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content […]

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Upgraded AdWords sitelinks – a PPC dream, an SEO nightmare

Back in February 2012, Google made changes to their ad sitelink functionality meaning that other text within your ads could be used in sitelinks to make them more prominent than the standard set of traditional sitelinks- examples shown below.February 2012 Upgraded Sitelinks:Traditional Sitelinks:Google’s rationale behind this is that more precise […]

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They're at it again! Changes to the Google Keyword Tool revealed

Google Adwords stalwart the ‘Keyword Tool’ has just recently been treated to a massive re-vamp. The trusty tool we’ve grown accustomed to has been transformed into one far more user friendly and efficient. However this change has gone largely unnoticed by the PPC community despite the huge overhaul.Once upon a […]

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How to create a site structure that search engines (and human visitors) will love

How to create a site structure that search engines (and human visitors) will love

A well planned site structure improves your chances of ranking well in Google’s results. In this post we’re going to look at how to set up your site’s structure – so that search engines can find your best, most profitable content and your site’s visitors have a great experience. Why […]

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Social Media – 5 Ways to Keep on Top of Changing Trends

For more information on how to stay on top of Social Media trends, training and campaign strategies contact our Social Media expert Sarah Bradley on 01525 715520

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Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy:The latest Penguin update, the imaginatively titled “Penguin 4” utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left off.In […]

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Why you should incorporate broader brand marketing into PPC campaigns

Landing at university my peers and I were doe-eyed and salivating at the prospect of working in the marketing industry. Surely (we thought) it’s all about coming up with amazing ideas, being flown from client to client by helicopter with lavish lunches courtesy company expenses to seal the deal, isn’t […]

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