6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of […]

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Fight off your Adwords PPC competitors with Google's Auction Insights help

Change has been a common occurrence with Google Adwords lately and since the introduction of Enhanced Campaigns we have seen changes to previously familiar tools and features including the launch of the new Keyword Planner and the added control of Sitelink descriptions . It doesn’t look like Google are content […]

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How to create a site structure that search engines (and human visitors) will love

How to create a site structure that search engines (and human visitors) will love

A well planned site structure improves your chances of ranking well in Google’s results. In this post we’re going to look at how to set up your site’s structure – so that search engines can find your best, most profitable content and your site’s visitors have a great experience. Why […]

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Have you been slapped by Google Penguin 2.0

If you’ve been hit by Penguin 2.0, also known as Penguin 4, I’m guessing you’re feeling a little silly right now, like this guy: The latest Penguin update, the imaginatively titled “Penguin 4” utilising spam-busting 2.0 technology is designed to carry on where the last series of Penguin updates left […]

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Six Common Discrepancies between AdWords Clicks & Analytics Visits

This is a topic of much frustration for many people. I wrote a post on this some years ago, which Google actually used for some time in their official help pages, but it is still something that we get asked regularly, so I thought it would be worth revisiting. The […]

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Adwords Enhanced Campaigns: The Pros and Cons

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history. Adwords Account managers like myself have until the end of June to upgrade their client’s account to this new system before all campaigns will be automatically upgraded in July. Opinions […]

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Payday Loan link spamming hits Google’s results

At the time of writing this blog, Google’s first page of results retrieved some bizarre listings for the phrase “payday loans”.  Using ‘black hat’ techniques, clever SEOs have used underhand tactics to rank at the top of Google for a very popular search term. A year ago, I reported that […]

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Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history. Known as Google Penguin, this web spam fighting update hit the majority of websites where it hurts; their rankings.  Almost one year on, many websites haven’t been able to recuperate – and some do not […]

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80 digital tips and tricks from BrightonSEO

Receptional has had a very busy (and fun) day at BrightonSEO today. Conference speakers discussed stategies in link building, SEO, ideas for content writing and various ways to harness social media. We’ve put together a list of the best bits, including top tips, quotes and practical tricks that you can […]

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What we learned from ex-Googler’s at Brighton SEO

To kick off Brighton SEO this year, Kelvin Newman sat three ex-Googler’s down on a couch on the stage and opened the questions to the audience. Those three were Jonas Weber, Alfredo Pulvirenti and Fili Wiese – all formerly of the Search Quality team at Google.  Unsurprisingly, they held back […]

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