Matt Cutts States That Schema.org Doesn’t Provide Ranking Benefit

In the latest Google Webmaster Help video published on YouTube today, Google’s Head of Webspam, Matt Cutts addressed the following common question: “Does the use of schema.org markup create a ranking benefit?” Matt explains that the simple inclusion of schema.org markup on a website will not necessarily provide a ranking […]

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The Art of Guest Blogging

Guest blogging is one of the most-common and successful link building strategies being used right now after the Google Panda and Penguin updates.  This guide will help teach you how to find guest blogging opportunities and how to make the most of them. What Do You Want to Get Out […]

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How to Avoid Link Building Penalties

  (image credit: t r e v y) The number of cases of websites being penalised for their link building is on the rise.  There are pages of users posting questions on the Google Support Forum asking where their site may have been penalised or how they have to fix […]

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40 Blog Post Ideas for When You Get Writer’s Block

(image credit: Ed Yourdon) Since the Google Panda and Penguin updates, content marketing has become as important as it has ever been for Search Engine Optimisation and Link Building. Creating quality content for your blog or a third party blog will help towards attracting an audience, customers and can be […]

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8 Ways to Get Kicked Out of Google

Website owners and bad SEOs who manage to get their website kicked out of Google don’t do it intentionally. Rather, they seemingly lack the knowledge to prevent it, and/or take too-bigger risks. Here are 8 ways to get your website kicked out of Google.  I suggest you understand these and […]

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Baidu Employees Arrested for Deleting Posts and Taking Bribes

Three employees of China’s biggest search engine Baidu have been arrested on suspicion of having accepting bribes to delete posts from its forum service. Baidu fired the three employees as well as a fourth person who had not been arrested. It is unknown what posts had been deleted. Chinese web […]

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Are You Still Using Outdated Link Building Methods?

The world of link building, just like digital marketing, is forever changing.  The methods that use to work for link building have quickly become outdated.  To help make sure you’re not still in 2011 when it comes to link building, here are 6 old strategies to ditch and what to […]

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Why Don’t Google’s Seller Ratings Add Up?

Browsing Google Product listings recently, I noticed that the seller ratings seemed much higher than you would expect based on the breakdown of reviews provided. Companies with many 1 star reviews seemed to enjoy quite high averages which didn’t seem to add up. In the interests of science, I took […]

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The Perils of Google's Soft 404 Detection

A soft 404 is basically an error page with the technical part wrong (the error code). I’ll save you the tech stuff, which Google themselves explain well enough.  So, when Google visits a page, it checks for common words used to denote an error page – "page not found" "error", […]

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The Perils of Google’s Soft 404 Detection

A soft 404 is basically an error page with the technical part wrong (the error code). I’ll save you the tech stuff, which Google themselves explain well enough.  So, when Google visits a page, it checks for common words used to denote an error page – "page not found" "error", […]

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