Google Shopping Feed: Are you Ready for the Christmas Peak?

Google Shopping Feed: Are you Ready for the Christmas Peak?

Google Shopping was originally known as Product Listing Ads (PLAs). This previous version of Google Shopping allowed you to advertise products on Google’s Search Results Pages (SERPs), but instead of just normal text ads, you were able to include actual pictures of your products too! A few months ago, Google […]

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6 Fundamental Features of High Converting Landing Pages

6 Fundamental Features of High Converting Landing Pages

The masses of traffic that you’re driving to your site are excellent, but if each individual is slipping through your site without converting, your marketing efforts are simply being wasted. By following these basic principles, you can make great landing pages that convert. The features of a high converting landing […]

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7 Important Social Media Analytics Tools for Online Retailers

7 Important Social Media Analytics Tools for Online Retailers

Retailers: if you’re not using social media as a marketing avenue, you’re missing out. In recent years, social media has become both a source of retail inspiration and a catalyst for driving sales and website traffic. Many ecommerce sites are reporting “higher conversion rates” from customers referred by social networks. […]

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7 Proven Strategies to Drive More Traffic to Your Website

7 Proven Strategies to Drive More Traffic to Your Website

The first thing to do when you launch a new blog is to produce content.  You’ve been told that ‘content is king’ and as long as you produce ‘excellent pieces of content’ traffic will come.  Well, sorry, but attracting traffic is not that straightforward. A lack of traffic is one […]

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5 Content Types That Always Get Links

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing […]

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5 Tips for the Best Father’s Day PPC Campaign

5 Tips for the Best Father’s Day PPC Campaign

With Father’s Day fast approaching us on June 15th it’s the perfect time to ensure your Pay Per Click (PPC) advertising account is finely tuned and ready to make the most of the occasion.  Regardless of whether your website is e-commerce based or not, as long as your products or […]

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5 Quick & Sneaky Link Building Wins

5 Quick & Sneaky Link Building Wins

The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or easiest strategy for building links in the short term. This is not to […]

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The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase […]

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7 Essential Tips for Optimising a Webpage (in 2014)

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, […]

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Email Marketing: 6 Must Do’s & 5 Definite Don’ts

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic […]

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