Why Content Marketing Matters

Why Content Marketing Matters

Content is everywhere. There’s no escaping it and it seems everyone’s talking about it. So let’s look at why content marketing matters and how you can benefit from it. What is content marketing? Content marketing is the production and promotion of valuable, free content to customers in exchange for their […]

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How We Increased A Client’s Conversions by 221% [Case Study]

Conversion Rate Optimization, otherwise known as CRO, is an incredibly efficient testing process that can enhance the performance of your website. If you’ve got a good level of traffic to your site but visitors simply aren’t biting, CRO can help you to identify conversion hurdles in your sales funnel. By […]

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The Complete Guide to AdWords Ad Extensions [Free]

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR […]

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Free Download: Marketing analytics for law firms

Free Download: Marketing analytics for law firms

For many years law firms have been notoriously bad at marketing themselves. All too often, solicitors have relied on word of mouth to generate new business. Yet, in recent years, the legal sector has been deregulated and is becoming increasingly commercial. Nowadays, legal marketers want to know – need to […]

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Where to get referral traffic that converts into sales

Where to get referral traffic that converts into sales

An integrated marketing strategy is important to online success. Businesses can’t solely rely on one or two channels to send unlimited  traffic. There are many ways to drive traffic: organic and pay per click (PPC), but the one I have focused on in this blog is referral traffic.  This is […]

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What are Digital Analytics?

What are Digital Analytics?

Big data has been one of the hottest buzz words in the digital marketing space for the past few years. The evolution of cloud computing – infinite computing power connected through real-time communication networks – has made data collection more affordable. The explosion of connected devices – smart phones, tablets […]

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Murray Newlands & Bruce Clay To Release Content Marketing Book

Murray Newlands & Bruce Clay To Release Content Marketing Book

Internet marketing experts Murray Newlands and Bruce Clay recently announced plans to release a new, co-written content marketing book. The book, whose title and exact release date is yet to be announced, offers internet marketers an introduction to content marketing, while also providing in-depth analysis and tips for constructing successful […]

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Murray Newlands & Bruce Clay To Release Content Marketing Book

Murray Newlands & Bruce Clay To Release Content Marketing Book

Internet marketing experts Murray Newlands and Bruce Clay recently announced plans to release a new, co-written content marketing book. The book, whose title and exact release date is yet to be announced, offers internet marketers an introduction to content marketing, while also providing in-depth analysis and tips for constructing successful […]

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Android Kitkat 4.4 Brings Challenges to Local SEO and Call Tracking

Android Kitkat 4.4 Brings Challenges to Local SEO and Call Tracking

The hottest news in town from the past 24 hours must be the launch of the latest Google device: the Nexus 5. And the much anticipated Android Katkit 4.4. As excited as any Nexus fans out there, I ordered one as soon as it became available in the  Google Play […]

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5 Reasons to Audit Your Backlink Profile

5 Reasons to Audit Your Backlink Profile

Most agencies now offer an SEO Audit. An SEO audit is an essential task at the beginning of any new SEO contract. I’ve yet to take on a client who got the SEO “right” from the start, or didn’t have areas that required significant improvement (and more importantly, would drastically improve […]

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