Got Pay Per Click Sitelinks? You might be missing a trick

Got Pay Per Click Sitelinks? You might be missing a trick

Sitelinks have been around for years and are avidly used by PPC advertisers to enhance their ads. If you don’t know what sitelinks are, here’s a picture that represents where they sit within a paid ad: As you can see, they are the little blue, hyperlinked pieces of text that […]

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5 Content Types That Always Get Links

5 Content Types That Always Get Links

How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends graph it has remained popular since it first broke onto the scene: Marketing […]

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5 Tips for the Best Father’s Day PPC Campaign

5 Tips for the Best Father’s Day PPC Campaign

With Father’s Day fast approaching us on June 15th it’s the perfect time to ensure your Pay Per Click (PPC) advertising account is finely tuned and ready to make the most of the occasion.  Regardless of whether your website is e-commerce based or not, as long as your products or […]

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5 Quick & Sneaky Link Building Wins

5 Quick & Sneaky Link Building Wins

The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or easiest strategy for building links in the short term. This is not to […]

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8 Effective Ways to Use Remarketing Lists for Search Ads

8 Effective Ways to Use Remarketing Lists for Search Ads

You have probably noticed the ads that ‘stalk’ you around the web, encouraging you to book that holiday, or buy those shoes that you looked at last week. But what exactly are these ads, and how can your business use them to encourage people back to your site. What is […]

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Don’t Write Off Byline and Guest Post Links Just Yet!

Don’t Write Off Byline and Guest Post Links Just Yet!

Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many […]

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The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase […]

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7 Essential Tips for Optimising a Webpage (in 2014)

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, […]

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4 Tips to Boost Your Pay Per Click Activity This Mother's Day

4 Tips to Boost Your Pay Per Click Activity This Mother's Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is […]

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4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is […]

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