5 Quick & Sneaky Link Building Wins

5 Quick & Sneaky Link Building Wins

The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or easiest strategy for building links in the short term. This is not to […]

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8 Effective Ways to Use Remarketing Lists for Search Ads

8 Effective Ways to Use Remarketing Lists for Search Ads

You have probably noticed the ads that ‘stalk’ you around the web, encouraging you to book that holiday, or buy those shoes that you looked at last week. But what exactly are these ads, and how can your business use them to encourage people back to your site. What is […]

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Don’t Write Off Byline and Guest Post Links Just Yet!

Don’t Write Off Byline and Guest Post Links Just Yet!

Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain links in stories and guest posts. Go for a Google Plus link Many […]

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The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

The Big 3: How to Promote Your Content Across Paid, Earned and Owned Media

Few brands need convincing about the importance of  content marketing. From the big players to the smaller business, everyone is furiously creating useful, engaging and fun content to enhance their digital presence and attract customers. So it comes as no surprise that 60% of B2C marketers are planning to increase […]

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7 Essential Tips for Optimising a Webpage (in 2014)

7 Essential Tips for Optimising a Webpage (in 2014)

Recently, Google changed the layout of its search listings and our clients have been asking us what this means for SEO. So, here, with a little help from the Mad Hatter, is Receptional’s up-to-date guide to optimising your webpages.* If you’re familiar with Lewis Carroll’s 1865 novel, Alice’s Adventures in Wonderland, […]

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4 Tips to Boost Your Pay Per Click Activity This Mother's Day

4 Tips to Boost Your Pay Per Click Activity This Mother's Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is […]

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4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

4 Tips to Boost Your Pay Per Click Activity This Mother’s Day

Mother’s Day is fast approaching and if you haven’t already prepared your Pay Per Click (PPC) account, now’s the perfect time. Whether you run an online florist, an e-commerce gift shop or even a service based website, if your products have the potential to be Mother Day gifts, it is […]

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Email Marketing: 6 Must Do’s & 5 Definite Don’ts

Email Marketing: 6 Must Do’s & 5 Definite Don’ts

When people tell me email marketing is dead, I tell them to check their inbox for signs of life. Email marketing is still very much alive and kicking, and if used alongside a content marketing strategy, email can be incredibly powerful for your brand’s promotion. Email marketing is not archaic […]

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Google Updates "Define:" Search Operator

Google Updates "Define:" Search Operator

Today, we noticed some changes to the way in which Google displays results whilst using the “define:” operator. For those of you who don’t know, a search operator is a function you can use to trigger or filter your search results using some additional words and symbols in conjunction with […]

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14 Essential Tips for a Profitable Ecommerce Website

14 Essential Tips for a Profitable Ecommerce Website

According to a 2013 report by the ONS (Office for National Statistics): “72% of UK adults bought goods or services online” With more and more shoppers turning to online stores, businesses around the world now rely on their websites to bring in a large chunk of their total revenue. I’m […]

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