FINAL AGENDA Announced for SES London 2014

Digital marketers who attend the SES London Conference on 11th February 2014 at the Queen Elizabeth II Conference Centre in London, will be in for an exclusive treat.  Bruce Daisley, Twitter UK’s Managing Director, will deliver an exhilarating kick-off keynote speech entitled: Running in Real-Time: Bringing Campaigns to Life by […]

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19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

Google has made large numbers of changes to its search algorithm over the past year or so, most notably the Penguin update. As a result there’s confusion over what counts as clean link building – and what is dodgy. Video blogs from Matt Cutts, the head of Webspam at Google, as […]

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5 Monthly Money-Saving Workouts to give your Pay Per Click Account

5 Monthly Money-Saving Workouts to give your Pay Per Click Account

‘The key is not the will to win… everybody has that. It is the will to prepare to win that is important’. This and many other nauseating clichés are emblazoned around my local gym. However keeping yourself in shape is important, as is keeping your PPC activity in good order. […]

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Christmas Pay Per Click Checklist: 5 Quick Wins!

Christmas Pay Per Click Checklist: 5 Quick Wins!

With December approaching many of you may be starting your Christmas shopping, or if you’re super organised, maybe you’ve already wrapped your last gift! It’s quite easy to put Christmas off until the last minute and then make a quick dash to the shops for last minute buys. However, when […]

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The Complete Guide to AdWords Ad Extensions [Free]

The Complete Guide to AdWords Ad Extensions [Free]

If you’re looking to boost your paid ads’ search performance, look no further. Ad extensions are powerful features that allow you to display additional information within your AdWords ads at no extra cost. Yet only a minority of advertisers are using them. AdWords ad extensions will help you boost CTR […]

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Where to get referral traffic that converts into sales

Where to get referral traffic that converts into sales

An integrated marketing strategy is important to online success. Businesses can’t solely rely on one or two channels to send unlimited  traffic. There are many ways to drive traffic: organic and pay per click (PPC), but the one I have focused on in this blog is referral traffic.  This is […]

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What are Digital Analytics?

What are Digital Analytics?

Big data has been one of the hottest buzz words in the digital marketing space for the past few years. The evolution of cloud computing – infinite computing power connected through real-time communication networks – has made data collection more affordable. The explosion of connected devices – smart phones, tablets […]

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5 Reasons to Audit Your Backlink Profile

5 Reasons to Audit Your Backlink Profile

Most agencies now offer an SEO Audit. An SEO audit is an essential task at the beginning of any new SEO contract. I’ve yet to take on a client who got the SEO “right” from the start, or didn’t have areas that required significant improvement (and more importantly, would drastically improve […]

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The Best Social Media Monitoring Tools For Your Budget

The Best Social Media Monitoring Tools For Your Budget

We all know monitoring your social media campaigns is essential to their success, but where do you start? Tools are indispensable assets for helping you monitor your social activity. Knowing what you want to monitor first will help you chose the right tool. Select the best for your budget When […]

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Three Easy Ways To Find Content Ideas In Google Analytics

Three Easy Ways To Find Content Ideas In Google Analytics

Content marketing is taking off fast. Most online marketers are planning to produce more content next year and that trend will continue. There are millions of frantic fingers typing out fresh content at an alarming rate. Yet, there’s a dearth of great content ideas. So how can you grab the […]

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