Yahoo! unveils new logo

Yahoo! have finally published their new logo after a thirty day wait that included a new logo for each day. The new Yahoo! logo still retains some of the old features – the white and purple colours and the exclamation mark.  The registered trademark symbol has been dropped however.This is […]

Read More >

Marketing Week Live 2013 Takeaways Part 2: Integration, integration, integration

As a follow up to my previous blog post, Marketing in the Moment, here is my second takeaway from the Marketing Week Live 2013:An overriding need to integrate the different specialisms within a Digital Agency in order to provide the best solution to a client’s need. The term ‘silos’ is […]

Read More >

Increase Your AdWords CTR In Under Ten Minutes! [Part 1]

Are your click-through rates (CTRs) stuck in a rut? Have you created and tested ad copy over and over until you’re blue in the face and are still struggling to reach that elusive next level? Wondering how you can improve your ad CTR without changing your ad copy? Then you […]

Read More >

Have you heard about Google's Dynamic Search Ads?

Unless you work in paid advertising or have an unhealthy obsession with Google’s updates to Adwords, you may not have heard about Dynamic Search Ads (DSA). Unbeknown to many, DSA was rolled out in 2011 and fully operational to Adwords users in 2012. In the following months, paid advertisers have […]

Read More >

What are the different keyword types?

Successful SEO starts with keyword research. Fail to research and it’s likely your online marketing’s headed for failure too. It helps to have a clear sense of what you’re looking for. So, here’s some advice on how to find the most suitable – and profitable – keywords for your business. […]

Read More >

9 Traits of a Lazy Link Builder

With so much free material about building your brand online, website optimisation and good advice about link building, it amazes me that in the year 2013, I still see such shoddy link building services being offered with even shoddier marketing efforts in place. One can have their own opinion on […]

Read More >

Which is the best newspaper to get a link from?

The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and questions. I don’t have a natural affinity for numbers or raw data, […]

Read More >

5 Ways for Small Businesses to Successfully Build Links

As a little business, it can be challenging trying to compete with the big businesses and their multi-million £ budgets.  The great thing about the internet, and Google’s organic results – there’s more of a level playing field than on the High Street.(Image courtesy of Hometown Unicorn) Sure, you may […]

Read More >

6 Reasons Why Inbound Marketing is Crucial to Attracting More Buyers

The number of searches conducted online has quadrupled since only 2007: when a searcher reaches your site, the quality of a lead can be very high. There is a great chance that a search engine visitor is going to be a solid new business lead. This is John Wanamaker. Many […]

Read More >

6 winning headline styles that attract readers

In the animal kingdom, the male peacock splays and shakes his incredibly detailed “eyespot” tail in a hypnotic dance. The male lion is crowned with a golden mane: the length and fullness dictates his virility and the Lekking fish displays elaborate colours in its scales, all in the name of […]

Read More >