Great News!

Woohoo! Not only have Pinterest added Business profiles and upgraded their timelines and boards a bit, they have now added some analytics to the mix for Social Media-ians to keep track of their pin success.

I have had a lot of enquiries about Pinterest from Clients over the past few months; while it is definitely a growing network with a lot going for it, many people are still unsure of how to best utilise it to build up some business.

While this post isn’t a ‘How Do Work Pinterest’ guide; I will say that as with any Social Network, putting the right message in front of the right people is key. The addition of the business accounts from Pinterest adds a new spectrum to the site.

The Business accounts come along with a ‘New Look’ feature too that you can swtich back and forth between for a time: 

New Look Pinterest

Note that personal accounts do not have this feature yet:

My Pinterest

But will this work?

What I mean by this questions is – what the heck is the point?

Businesses like Mashable have been utilising Pinterest in its original format for ages and have done it really well; why should they convert to a business account and add a Pinterest meta tag to their HTML index file?

Cue Analytics Injection:

Aaah, that’s why. Because we love data!

Data presented in such a way is appealing to our customers, us, our mums – everybody. Kudos to Pinterest for their very, very pretty graphs.:

Pinterest Analytics

While I would love to show you the Receptional analytics, Pinterest hasn’t got ‘em yet (seeing as I only verified the website today, whoops) so we await them baited breath….

Receptional Pinterest data

The benefits are obvious

 

  • You can see if what your Brand Pins actually generates any interest in terms of Impressions, Re-Pins, Comments, Likes across a variable timeframe – great for comparisons and campaign monitoring.
  • It’s something we can now show Clients/Customers to convince them that creating an actual strategy for Pinterest reaps rather tasty rewards, figuratively speaking of course. Don’t eat your computers.
  • I suppose it will leave room for targeted advertising eventually? This is speculation, of course.
  • It will encourage more interaction between brands – social engagement is a mark of social influence. There is no point in pinning, if you ain’t going to be re-pinning. (You can quote that, use Social Sarah in the citation).

 

Source: www.virticalresponse.com

As it’s still in it’s early stages it would be unfair to make any sort of resounding and cement opinion of the Pinterest Business account format; however, I would urge all Social Media/ Off – Page professionals to have a play around and assess the benefits for their brand and their Client’s brands.