How Receptional gave its website a new look and feel – and traffic shot up by 123%

How Receptional gave its website a new look and feel – and traffic shot up by 123%

Receptional’s own website was in need of a refresh and a technical update.

The existing website had an old-fashioned design and used even older technology. The site had been hand-built during the war (or maybe even earlier, no-one can remember).

We were looking for a clean, fresh, mobile-friendly design. And we wanted to improve the site’s SEO.

The website development

Here’s what we did:

  • Rebranded the site with a new, up-to-date look and feel.
  • Produced a responsive design that is suitable for mobiles, tablets and desktops.
  • Transferred the existing content to WordPress, a content management system that is SEO friendly and easily updated.

The old site design: Beware the evil eye

The new design: Clean and simple

The Results

  • Improvements to the site’s SEO generated an 123% increase in website traffic.
  • Better still, goal conversions (email sign-ups and enquiries) shot up by 176%.
  • Visitors spent more time on the site, too. An increase of 35%.

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