How Receptional helped property firm Morgan Pryce attract 52% more leads from its website

How Receptional helped property firm Morgan Pryce attract 52% more leads from its website

Receptional started working with Morgan Pryce, a London-based office lettings agency, in September 2014. At the time, the site attracted significant traffic but conversions were low. The aim of the project was to drive more relevant and converting traffic to the site.

How Receptional helped:

Attracting website traffic is straightforward. The key to success in B2B markets, though, is to attract genuine leads. With that aim in mind, here’s how Receptional helped Morgan Pryce:

  • We researched the market to generate a list of 100 profitable keywords that were likely to attract valuable traffic that would convert into genuine leads. This list became the focus of our link building work.li>
  • Before starting our link building, we reviewed the site’s on-page SEO and made numerous changes.
  • We generated links from other authoritative sites using a combination of tactics – infographics, guest blogging, and PR.

The results:

  • From September 2014 to February 2015 traffic grew by 3.12% but the number of enquiries (a request for information or a lead) rose by 51.78%.
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  • In just six months we increased the traffic conversion rate from 5.56% to 11.17%.
  • Some 89 of the keywords we targeted were appearing on page one of Google’s results.

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