How Receptional’s SEO campaigns helped Sunrise Senior Living attract 854% more enquiries

How Receptional’s SEO campaigns helped Sunrise Senior Living attract 854% more enquiries

In less than three years, Receptional’s SEO (search engine optimisation) campaigns have helped Sunrise’s website rank in first position on Google for hundreds of highly profitable keywords.

Sunrise Senior Living operates 27 luxury care homes across the UK. In November 2012 the website’s SEO was poor. None of its care homes ranked well in Google’s results, even for brand keywords.

How Receptional helped:

At Receptional, our campaigns are designed to generate a strong return on investment (ROI).

  • Initially, we audited the website’s SEO setup – to identify areas for improvement.
  • In the care sector, local SEO is crucial. So we optimised the site’s ‘Google My Business’ listings to boost each care home’s local rankings.
  • We ran a series of innovative link building campaign to generate local links to each care home’s landing page. These links boosted the site’s Google rankings.

The results:

  • Every care home now ranks in first position for brand searches, and at the top of the first page for non-brand searches
  • Enquiries from organic traffic increased by 854% (October 2012 to January 2015)
  • Organic traffic increased year-on-year for four consecutive years:

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Rhianna began her career in web development by self teaching html and css, before taking on an apprenticeship with Receptional. Outside of work she enjoys spending time doing writing, art and more recently rock climbing.