Professional service client relaunched website and generated a traffic increase

Professional service client relaunched website and generated a traffic increase

The problem

A rigid and inflexible website prevented law firm Sydney Mitchell from easily updating its website content.

What’s more, the site’s structure and navigation presented severe usability issues and high bounce rate.

As a result few enquiries arrived via organic search, with the majority (90%) arriving from branded search terms.

How we helped

Receptional built an SEO-friendly website, fully built and customised by Receptional to fit the law firm’s specific requirements.

Our SEO copywriting team created keyword-rich content to ensure maximum visibility of the new website.

The results

The table below shows the progress made in the 12 months after the site was relaunched.

MetricYear-on-year change
Unique VisitorsUp 56%
Web TrafficUp 140%
Non-brand visitors from Google (organic)Up 176%

What the client says

Don’t take our word for it, here’s what Sydney Mitchell’s marketing manager has to say:

“The work that Receptional have undertaken for us … has helped to increase traffic by 140% and enquiries by over 400% over the past 12 months. Their targeted approach has meant that we are receiving the right kind of enquiries from the right kind of clients.”

Georgina Smith

Marketing Manager, Sydney Mitchell Solicitors

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