How Receptional helped Swimshop generate 76% more business in just three months

How Receptional helped Swimshop generate 76% more business in just three months

In its first three months with Receptional the website, which is part of the Sports Direct group, saw sales from Google advertising shoot up!

Receptional began working with Swimshop in February 2016. The business had been unhappy with the performance of its pay per click (PPC) account and return on investment (ROI) was poor.

How Receptional helped

We started with a full PPC Health Check: this allowed us to identify missed opportunities and highlighted several ways the account could be improved.

We restructured Google Shopping activity to promote individual products more effectively.

We reconfigured the search campaign to cut out wasted spend and target key audiences more accurately.

 

The results:

In the first three months of the campaign:

  • Product sales increased by 76%
  • Traffic shot up by 138%
  • We drove down advertising costs (cost per click) by 15%swimshop-case-study

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