Our weekly digital news feature covers social signals, Google Penguin, writing copy for your website, Nesta’s Creative Manifesto and a search engine battle to find the first ever website – all in one neat little round-up.
We love a healthy debate here at Receptional, and this particular discussion centred on whether social signals affect PageRank. So naturally, our Social Media Expert, Social Sarah, put up a blog post about it on State of Search.
Currently, Google is keeping its cards close to its big, search engine chest – but some search professionals are adamant that Google is using social signals to influence PageRank and others think it’s all a load of rubbish. Which side are you on? Choose here
With some websites still smarting from a nasty Penguin Penalty bite, Link Building Consultant, Barrie Smith (@barriesmithii), blogs about Receptional’s victory over an algorithm penalty for a client that we took on after their website was hit.
From the client’s 50% drop in organic website traffic, to Receptional’s thorough investigation of the origin of the LinkSpam, you can read through the entire recovery process, in what has become one of a few recorded cases where an agency overcame a Penguin Penalty (as well as a manual penalty) for a client – and got them ranking even better than before. Read about it here
If you decide to take on the challenge yourself, this article is a great place to start mustering your thoughts about your products and services.
From establishing your prospect’s motives to convert to nailing an enticing sales proposition, these tips will help your writing reflect the language and feelings of your website’s visitors. Read the post here
Taking point eight from Nesta’s Creative Economy Manifesto, Ben Davis (@herrhuld), Operations Manager at @Econsultancy, explores its implications alongside Econsultancy’s own Modern Marketing Manifesto.
Both manifestos accept that the digital revolution is well underway and established business models really need to accelerate with it in order to bolster the UK’s Creative Economy to thrive against competitors. Top priorities highlight that the next generation need to understand the fusion of tech with arts, maths and science; a proposed tax relief to incentivise creative business to experiment and innovate, and Nesta want the BBC should spearhead this strategy to reflect an overarching Digital Public Purpose.
Read about their proposals here
It’s a grudge match between the two search engine giants. @dannysullivan via Seach Engine Land (@sengineland) reports that CERN, The European Science Lab restored the very first website ever made and returned it to its original location.
The task: which of today’s search engines (that weren’t around when the site was first posted) can find it?
Find out which one performed best, here