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Receptional have again been asked to speak in London on the session ‘Measuring Success Case Studies & Tactics’ in June. The two case studies are based on Leisure Direction, one of our largest clients.

Case Study # 1: www.leisuredirection.co.uk

One of our largest clients. They actually came on board with us around 2003 and have been using the same tracking for all that time. They are a major UK outbound travel company with short break inventory to Europe. In 2003, they decided to enable five UK Search companies to build search friendly brands based around their holiday inventory. It was not ideal for search