Receptional's weekly digital news round-up (week ending April19, 2013)

Here’s Receptional weekly dose of the best digital marketing stories from the past week. 


Google Rolls out Google+ comments within the Blogger community

This week Google has integrated the comments feature of Google+ into its Blogger platform. Once you enable this feature on your blogging dashboard, you’ll be able to view both your blog’s and Google+ comments all in one place.

The development team hope that the added benefit of this will be that you can broaden your blog’s reach by engaging with readers commenting within their Google+ circles. Readers may comment publically or privately, which Google believe will encourage meaningful discussion. Read +Yonatan Zunger, post here


Using technology advantages to build connections

In his post, @Dixon_Jones talks about using new technologies to marekt your bsuiness, whilst at the same time improving the functionality of your services to your existing client base.

Not only have the recent releases of Majestic SEO’s Google Chrome Extension and Firefox backlinks analyser add on given a powerful tool – free of charge – to users, they have also provided Majestic with SEO benefits from very desirable sources. Read on…


Universal Analytics: Switching to the next version of Google Analytics

If you can remember, way back in October 2012, Google announced they would release Universal Analytics as the next version of Google Analytics. @LarsLofgren gives an insight into the upgrade from setting up a whole new property for Universal Analytics; new features such as more control over session timeouts, excluding referrals and search terms; custom variables become customer dimensions and metrics, and finally, he discusses whether you should switch. Make up your mind here…


How to combine your Google+ business and local pages

Does your company or business have both a G+ business profile and G+ local page? Steve Masters talks you through how to verify and merge the two, streamlining the management of your businesses’ digital presence all in one place via Google+ Pages admin. Find out how…


Study: Many searchers choose Google over Bing even when Google’s name is on Bing’s Results

Amy Gesenhues reveals that a study from SurveyMonkey, shows that respondents prefer to trust results provided by Google , even when the SERP headers of Bing and Google were swapped. Check out the statistics here…

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Zoe-Lee Skelton

Zoe-Lee is responsible for creating Receptional’s content strategies. Zoe-Lee’s work has encompassed everything from performing keyword research to re-writing a niche company’s entire website copy. She has created successful content marketing plans for clients from a variety of industries. Zoe-Lee is Google Analytics Qualified.

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