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Receptional are pleased to offer the Google Adwords Remarketing service to all of our clients. To find out how your business could benefit from remarketing why not request a FREE Remarketing Strategy Report – to get yours just complete the contact form below!

 

What is Remarketing?

Remarketing allows you to target users that have previously visited your website with a marketing message specific to the action they took whilst on your website.  After leaving your website users will be targeted with specific adverts as they browse through the Google Display Network (GDN) that consists of over 1 million website partners, with the aim of encouraging them to revisit and complete a desired action.

What are the benefits of Remarketing?

  • Ability to re-engage past visitors
  • Highly segmented targeting based on users interests in your product or service
  • Huge reach of over 1 million websites using the GDN
  • Performance is fully measureable and conversion rates are often higher

How could I use remarketing with my website?

Each remarketing strategy should be unique and specific to your overall online marketing goals. We will be happy to discuss this with you and can supply you with a free Remarketing Strategy Report! Here are a few examples of strategies we have used with some of our clients:

  • Remarketing to non-convertors – We can target users that added to their basket but left your website before purchasing. As they browse the GDN we can then re-market to them with a specific message encouraging them to revisit and complete purchase.
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  • Remarketing to users with a specific interest – If a user visited a section on your website selling hats for example, we can target them with highly relevant hat adverts as they browse the GDN.
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  • Target your customers – Users who have previously completed check out can be targeted, these visitors may be more likely to purchase again and could be targeted with adverts offering discount codes for their next purchase.

The opportunities with remarketing are endless and we believe it can be a highly beneficial addition to your online marketing strategy. To discuss how Remarketing could be effectively used with your website please contact the PPC team at Receptional and request your FREE Remarketing Strategy Report.