Social Media Records Broken During Super Bowl
Fans watching the final few moments of Sunday’s Super Bowl, seeing the Green Bay Packers defeat the Pittsburgh Steelers set a new record for Tweets-per-second for a sporting event. A total of 4,064 Tweets were sent at 10:07:16 pm Eastern Time (03:07:16 Monday morning herein the UK), according to the official source, Twitter.
The previous Tweets-per-second record stood at 3,283, taking place during Japan’s 3-1 victory over Denmark during the 2010 World Cup on June 24th. The Super Bowl was so popular with Twitter users, with more than six times the number of Tweets published over the course of the game compared to the World Cup. Two early touchdowns from the Green Bay Packers and the half time show were responsible for large spikes.
The most popular subjects on Twitter weren’t actually the game or the players themselves. Twitter says musician Usher was the most talked-about during the game. He appeared during the Black Eyed Peas half time performance. The main act were the next most-discussed, followed by Slash, Eminem and Christina Aguilera. The most-mentioned player, MVP Aaron Rodgers was sixth.
The all-time peak for Tweets-per-second happened just after midnight in Japan on New Year’s Eve/Day (6,939).
Twitter wasn’t the only social media platform that recorded record levels of activity during the Super Bowl. FourSquare says there were over 200,000 check-ins, making this year’s Super Bowl the most-checked into venue ever for the location-based social network.
Fans of the Green Bay Packers showed greater check-in activity than the losing Pittsburgh Steelers throughout the game.
FourSquare recorded check-ins from all 50 states in the USA, and from 125 different countries, including 13 from the Vatican.