Twitter ‘Favourites’ are the new Facebook ‘Likes’

You’re my Fave Tweeter!

 ‘Favouriting’ has often been my way of letting people know that I like their tweets, they aren’t half bad and I can’t give them the justice they deserve by RT’ing them to my followers. It has also been a way of grabbing a tweet I thought interesting and best kept for a rainy day or a presentation on Social Media when I want to look cool, trendy and up to date.  However, under closer inspection of the Tweets I have favourited over the years, it would appear that professionalism isn’t always at the top of my list…

SarahMBradley Favourite Tweets...very professional

With the rise of the Facebook ‘Like’, the Google +1, the Klout +1 the Pin, the Love, the, the Reblog and the StumbledUpon-whoops-a-daisy, Social Network users have been spoilt with their one-click acknowledgements. Why should Twitter be any different? Hitting that little star button is now the easiest, and most minimal, way of engaging online without having to worry about your news feed becoming Re-Tweet central.

Check out Issac Hepworth‘s research on the matter. Since Twitter’s update in December 2011, the Favourite icon has become a fast favourite with Tweeters across the world:


Issac Hepworth's Twitter Favourite Research


After all, who can really be bothered to clog up their timeline with Stephen Fry’s re-tweets when the new trend on Twitter means that you don’t have too?

(Well..all of us really)

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  1. This is a very interesting insight into digital, social engagement. A couple of my ‘arty’ friends become a little frustrated with a simple ‘liking’ acknolwedgment, as they believe the ‘conversation’ shouldn’t stop there. For some, they’d really much prefer an RT, as this builds upon the story and PR.

    I like the graph too!

    • Agreed Zoe, I much prefer a Tweet back or a re-tweet. But the social landscape is changing (I blame smart phones) to this one-click-engagement.

      Perhaps a new Social Network will start to emerge that takes us back to the 90s where people had to talk in order to get things done. Remember landlines? I miss them.

  2. Retweets and Likes are the same and they mean vote of trust. The more likes and retweets you have the stronger you can build brand awareness.

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