Social media is everywhere. And at the last count there were officially more than a zillion different social media channels. Your business can’t be on all of them. And, nor should it be. Today, I’d like to share some thoughts on how you can find a social media channel that suits you.
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Last week, we talked about why social media matters. In this video, we’re going to select the social media that suits you best. Let’s start with Google+.
Since its launch in 2011, Google+ has grown to become the second-largest social network.
Its tone is business casual, it’s a social network that appeals both to consumers and business people. And you probably already know that an active presence on Google+ will help boost your site’s rankings.
Google+ allows you to claim authorship of your content. And makes it (relatively) easy to keep track of your contacts. You can run online events for free. And record them direct to your Youtube channel, so you can share your events with a wider audience.
And, as with Facebook, you can set up and create a page for your business. Or set up an online community around your topic. My feeling is that anyone who wants to attract traffic from search engines is going to find it difficult to ignore Google+.
Launched in 2006, Twitter now has more than 140 million users.
And those users post about 1 billion Tweets every three days. That’s a lot of information – and Twitter can be a great way of investigating your market.
Of all the social media I use, Twitter is the one that best lends itself to conversation. And a good way to get started is by asking questions.
Twitter can be fantastic for keeping up with the news, which often appears on Twitter before anywhere else.
Here’s one of my favourite Twitter search terms. It helps me find the questions that people are asking. I search on Twitter using this phrase (replacing ‘keyword’ with whatever I’m interested in):
So, I include a keyword and a question mark. Then I’ll filter out posts that contain links, because they’re often promotional. And I only want English results.
I’ve run a quick search for ‘SEO’. And the first result is a potential client, someone who’s looking for SEO help with their business.
I fired off a Tweet with my details, and within five minutes, I’d received this reply from a dog-grooming client:
Which is proof that social media can generate leads (if you’ll forgive the paw pun).
And Tweetdeck - a free app – will help you follow the keywords you’re targeting with your SEO campaigns. You’ll be able to create lists of Tweets about your business – like these:
— Marketing News (@NewMarketing411) July 1, 2013
Why Social Media Matters [video]: http://t.co/o5sIKkbeH8
— Neva Jinkerson (@Nevapwgmd) July 1, 2013
For a long time, LinkedIn was one of the dullest places on the web. But, since its flotation in May 2011, this social network has been changing rapidly.
More than 2.6 million companies now have LinkedIn pages, and it’s a great place for business networking.
Computer firm Dell, for example, has created groups for IT professionals on LinkedIn, where it offers help and advice because these people are its target audience for big-ticket purchases.
If your website primarily sells to other businesses, you could be missing out if you’re not on LinkedIn.
It’s also worth mentioning Slideshare, a smaller social network that LinkedIn bought in May 2012.
Slideshare allows users to share their presentations online. With a pro subscription, I could upload this video, for instance. It would get watched and shared, and would generate interest and new sales leads for my business. If you’ve an existing presentation, you could do the something similar.
The site gets 60 million visitors a month, mainly businesspeople. And, experience suggests that the competition isn’t too fierce.
So, if you’re a polished presenter, and are seeking a business audience, this could be a good place to perform.
Facebook is the largest of the social networks. Its users rack up more than 700 billion minutes on Facebook every month, creating 30 billion pieces of content.
Half of its users are accessing Facebook from mobile devices. If you’re working in a consumer market it’s impossible to ignore.
The key to Facebook success is finding a way to generate business from all those users and scraps of content.
If you haven’t already done so, Receptional can help you create a Facebook Page for your business.
Pinterest is newer, smaller, but very fast growing social network that specializes in photo and image sharing.
A number of retailers have reported that Pinterest has been great for their sales.
The site has 25 million users, a large proportion of whom are women.
Users can create collections of images, called pinboards. Like this one from Modcloth.
Computer screens are a visual medium. So, you won’t be surprised to hear that the number of Pinterest users more than doubled in 2012.
If you’re an ecommerce site, like our clients Goodheart Gifts and Presents for Men, and you’re able to produce pictures of your products and how they’re used, it’s certainly worth checking out Pinterest.
If you’d like more details about how to get started on Pinterest, and the other networks I’ve mentioned, please contact us using the form below. We’ll be able to help you get set up quickly, so you can start generating traffic and sales.