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Those of us in the United Kingdom (and France, Germany, Italy and Spain for that matter) will be seeing Microsoft Bing results on Yahoo! as of tomorrow.

Yahoo! sent out an email to let us know they are migrating Bing results into their organic search results for the above-mentioned European countries, as of Wednesday 3 August 2011.

The paid search results will remain Yahoo!’s own.

In the USA, Yahoo! results have been migrated with Bing since August 2010.

Yahoo! has given the following preparation advice:

  • Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, help determine any potential impact to your traffic and sales
  • Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
  • Review the Bing webmaster tools and optimise your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo! and Bing organic search results.