Blogs

Some time ago Microsoft launched its 'new' search engine, Bing, in an admirable attempt to take back some of the colossal search engine market share currently held by Google.  

There are so many signs of poorly managed PPC campaigns, from incorrect pricing in ad text and sloppy use of keyword targeting, to even more expensive oversights such as missing action tracking and non existent landing pages. The indicator that we've noticed in this instance is a result of something that should be every PPC account managers friend: The Search Query Report.

I have recently read an article from 'New Media Age' which has been talking about a very interesting professional search marketing qualification which is coming out from The

A big thanks to all those that attended Dixon's presentation, 'Link Building Fundamentals' at SES London.

I often feel that ad scheduling, and in particular the bid adjustment feature, are undervalued tools and certainly have not been used to their full potential in a number of PPC Health Checks that I have recently been involved in. The logic in spending your PPC budget more effectively on the days of the week, and hours of the day when your visitors are more likely to become customers is a no-brainer, but it still surprises me the amount of advertising budget that is wasted during unprofitable parts of the week.

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated' from Conversion University, passing the exam with a ver

Over the past 8 months our pay per click team have been offering a free, no-obligation PPC 'health check' and this week we decided to share our findings with you!

When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads.

Apple Co founder Steve Jobs unveils the new iPad which is set to revolutionise the mobile and notebook market which is currently dominated by his own products, Mackbook Air and the iPhone.

This week Twitter has rolled out a new option to locate trending topics by location.

Over the past couple of days I have been analysing the impact that blocking certain Yahoo partners from the Yahoo Network has had on my client campaigns and it certainly looks as though the quality

Today I found a recent survey from late last year done by

How Many Backlinks Do You Need?It's quite obvious to most people how important links are to your website. But how many is enough?

Google's official blog was updated with a controversial article last night, detailing recent hacks on

Recently, Microsoft beat Google to the announcement that they had made a deal with Twitter to incorporate live search result into the SERPS.

Google's newly launched personalised search has attracted little fanfare outside the SEO community, however it

Receptional's very own Dixon Jones was Interviewed while speaking at Pubcon in Vegas recently.

Following Google's recent announcement that they will evaluate site/page

"Boilerplate" text is repeated generic text of the kind that search engines understandably don't like. Obvious examples are copyright statements and "placeholder" text on in-development pages. But can you rank pages that contain purely this type of unhelpful text?

What happens when two of the world's largest corporate powerhouses get together to take on Google, free content and change the whole way content is potentially distributed online?

***Please read Edit beneath original article***

While Dell are living on a reputation of “Making $3,000,000 from Twitter” whic

(Via WebmasterWorld) Google are currently running a limited-user test on a new SERP feature - instead of the result URL displayed in g

It has been commonplace for big social networking sites to add nofollow tags to users profile links over time and now LinkedIn has gone the same way by adding a nofollow tag to the links you are al

Pubcon in Las Vegas was a huge conference given the economic climate and was a blast!

It's been a couple of busy days since the conference but I really wanted to tell you all about the

The annual International Search Summit is nearly on us again. The event is now in its 4th year and the summit promises to be bigger and better than ever before. On November 19th the leading lights, and in many instances the founding fathers, of the SEO industry convene to discuss a broad range of search engine related topics.

Via SERoundtable I got a heads up on something going wrong with Google results for its own sites. If you search (for instance) for Google Ireland, you'll actually get google.nz (Google New Zealand) as the top result. I tested 162 regional Google sites for their ranking and, shockingly, in 61% of cases Google was unable to return the correct regional site in its own results.

There's a pervading theme in some sections of the web development community to slate SEO, and every 6-12 months, there's a flood of blog posts on the matter. So what's all the fuss about?