Advertising: blog

Why you should incorporate broader brand marketing into PPC campaigns

07/06/2013 - 10:25

Landing at university my peers and I were doe-eyed and salivating at the prospect of working in the marketing industry.

Six Common Discrepancies between AdWords Clicks & Analytics Visits

30/05/2013 - 14:16

This is a topic of much frustration for many people.

Adwords Enhanced Campaigns: The Pros and Cons

23/05/2013 - 14:49

Google introduced ‘enhanced campaigns’ in February this year in what has been the biggest change to Adwords in recent history.

Negative keyword matching: save money on clicks!

14/05/2013 - 14:36

In my second post of a series focusing on pay per click (PPC) keyword matching, I want to tell you why negative keyword matching is just as important...

5 Mistakes that are Destroying your Pay Per Click Activity

03/05/2013 - 07:54

In recent months, as part of Receptional’s ‘Free Health Check’, I have reviewed numerous client accounts to identify where they’re going wrong.

PPC Keyword Matching Types

25/04/2013 - 14:07

It recently occurred to me that many of our clients and other non-PPC folk do not quite understand the difference between the keyword matching types...

Enhanced Campaigns – One step forward and two steps back?

20/03/2013 - 11:04

Enhanced campaigns are now upon us, with advertisers having the opportunity to opt-in to the new format, before a forced roll-out occurs in June 2013.

Organic Search: Just as important as previous years

14/03/2013 - 11:12

The Google results page has changed a lot since I started working in this industry 8+ years ago.

Google Announcement: Google Adwords Enhanced Campaigns

20/02/2013 - 11:17

We always look forward to these here at Receptional.

Google Analytics Engagement Metrics in AdWords

29/10/2012 - 13:31

Last week I stumbled on some additional metrics to analyse when reviewing the performance of your Google AdWords campaigns.

Finding The Right Google AdWords Partner

16/04/2012 - 08:31

I spent a large part of last week looking at the competitive marketplace with regards to potential PPC suppliers, and it really does surprise me how...

Facebook preparing mobile advertising platform

14/12/2011 - 10:07

Already with over 800 million active users, Facebook is focusing h

Twitter ads exceed expectations

18/11/2011 - 09:57

For the first time,

Collecting Leads with LinkedIn Ads

13/10/2011 - 13:19

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads.

Google +1 rolled out on Display Network

12/10/2011 - 13:08

From Monday, the +1 button began to roll out on Google’s Display Network across the UK on both desktop and mobile and should be visible shortly.

AdWords Feature Update: ‘Top of page bid estimates’

02/09/2011 - 09:46

Earlier this week, AdWords announced a new metric within the AdWords system that will help in managing PPC campaigns.

Bing Tests Organic-PPC Mixed Search Engine Results Pages

26/07/2011 - 10:15

You may have recently noticed that Bing is currently trialling a new look search results page that has pay per click ads merged in with organic...

Google’s Global Launch of the ‘+1’ Button on Google Search

28/06/2011 - 10:40

Today is the day that Google globally launches its +1 button on Google Search, a feature that allows users to click '+1' in order to recommend an...

What Do We Get Out of Online Press Releases?

15/04/2011 - 08:14

Last Thursday we ran a test to see which online press release distributors would give us the most coverage and bring us the most traffic to our...

Google +1 button - Coming soon to the UK!

31/03/2011 - 15:18

This week has seen the launch of

Online Ad Spend Worth £4bn – How Much is it Worth to You?

29/03/2011 - 08:50

A study by the Internet Advertising Bureau (IAB) and the accounts PwC has found that online advertising spending gre

Mobile Phone Traffic up 400% for Receptional’s Clients

04/03/2011 - 09:36

The hype around mobile advertising is not a new phenomenon, with every year supposedly being the year that mobile advertising f

The Free Paid Search Clinic Comes To ICE

18/01/2011 - 12:33

We are making our debut at ICE Totally Gaming this month and our Paid Search Team are looking forward to sharing their industry knowledge with new...

Gambling Advertisers… Get the Odds Back in Your Favour Now!

09/12/2010 - 16:47

Tweet For the past 6 months our paid search team have been reviewing the paid search strategies of the major online gambling advertisers and...

The Top 10 Reasons Why Your AdWords Ads Are Not Displaying!

26/11/2010 - 10:34

It can be extremely frustrating to have spent hours, or even days, setting up the very best AdWords campaigns only to find that when you activate the...

Testing With AdWords Campaign Experiments (ACE)

06/10/2010 - 08:25

Tweet Having spent the past three weeks setting up campaign experiments and analysing their impact, I can feel myself slowly morphing into a bit of...

Get Free Branding Using Google Display Network

23/09/2010 - 15:11

Tweet One of the main benefits of placing image display ads on the Google Display Network (GDN) is the opportunity to considerably increase your...

Google Adwords Top Spending Advertisers Revealed

07/09/2010 - 09:23

AdAge has obtained an internal Google document revealing Adwords advertising spend for the first half of 2010.

How to Run Adwords Campaign Reports

06/09/2010 - 15:32

Google have recently made it quicker and easier to run Account, Campaign and Ad Group reports in Adwords, despite no clear advice on how to run these.

AdWords Advanced Reporting & Analysis Exam

06/09/2010 - 13:45

Having recently passed the Advanced AdWords Reporting & Analysis Exam I thought I would feedback on the format to follow on from the Fundamental...

Receptional Gain New Google Certified Partner Status

23/08/2010 - 12:44

Receptional are now Google Certified Partners! Receptional are now pleased to announce their new Google Certified Partner status, following changes...

Google AdWords Fundamental and Advanced Search Exams

16/08/2010 - 15:01

After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences as although both exams...

Search Funnel Reports- The Latest Gem In AdWords

22/06/2010 - 13:20

Until recently, we have been unable to quantify the value of non-brand keyword activity as effectively as we would have liked to.

Google AdWords Professional Qualification Changes

28/04/2010 - 14:30

Google AdWords Profesional Company One of the ways that Receptional remain industry leaders in online marketing is by moving with the times.

1 Other Unique PPC Mistake

22/02/2010 - 16:24

There are so many signs of poorly managed PPC campaigns, from incorrect pricing in ad text and sloppy use of keyword targeting, to even more expe

Be Wise with Your PPC Budget – Smarter Pay Per Click Spending

18/02/2010 - 17:01

I often feel that ad scheduling, and in particular the bid adjustment feature, are undervalued tools and certainly have not been used to their full...

The Google Analytics IQ Exam

18/02/2010 - 15:37

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated' from...

Common PPC Mistakes

12/02/2010 - 15:13

Over the past 8 months our pay per click team have been offering a free, no-obligation PPC'health check' and this week

Google Search Partners Performance- Looking at the overlooked!

09/02/2010 - 14:57

When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads.

Improving The Quality Of Yahoo Pay Per Click Campaigns

25/01/2010 - 10:28

Over the past couple of days I have been analysing the impact that blocking certain Yahoo partners from the Yahoo Network has had on my client...

Why Invest in Pay Per Click During A Recession

28/08/2009 - 12:54

With the global financial crisis that has seen many businesses go under, many redundancies made and that holiday to New York you were dreaming of go...

Intrusive Advertising – how long will it last?

24/08/2009 - 12:12

Latest news of the intrusive advertising being used on iphone applications got me th

Is the Content Network Cost Effective?

14/08/2009 - 12:09

Is the Content Network Cost-effective? The key question is how cost-effective is the content network in comparison to standard

Google Lowers Conversion Optimizer Threshold to 15 Conversions

24/07/2009 - 15:33

Google Adwords has just announced that it is lowering the threshold for using conversion optimizer from 30 to 15 conversions a month. This will open...

Google To Monetise Google Voice

23/07/2009 - 15:36

I have just been reading how Google plans to monetise its Google voice service and wondered if this would be the end of listening to wonderful hold...

Google Adwords Conversion Tracking Vs Analytics Conversion Tracking

22/07/2009 - 15:33

It is not uncommon for clients to ask us what the difference is between these and why there is a discrepancy between the AdWords and Analytics...

Why Online Marketing Is The Future

07/07/2009 - 15:58

PayPal has recently released a very interesting report on online spending that predicts online shopping in Britain will rise from £8.9 billion to £21...

Using PPC to aid SEO

03/07/2009 - 09:55

Personally, I think PPC is wonderful. As long as you have good tracking in place the instantaneous nature of the data you can look into about your...

Click Vs Visits- Why The Discrepancy?

25/06/2009 - 15:51

Many people often look at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from PPC...

Google To Test New Product Ads

24/06/2009 - 14:56

Google have announced that they will be inviting users to test their latest advertising format "product ads", which will work alongside their...

Should Google Step In To Stop The Scammers?

24/06/2009 - 14:18

Sky news have reported in the last few hours of a site using paid search on Google to effectively trick people into believing they need to pay for a...

Adwords Ad Serving Settings – Are Your Top Converting Ads Hiding?

15/06/2009 - 12:25

Reasons to be cheerful about E-commerce.

11/06/2009 - 10:54

It's a tough time on the High Street.

Advertising: blog

Latest news & blog entries

Get weekly news via email

Connect with us