With research indicating mobile internet users may outnumber desktops, it seems the long expected hike in mobile search traffic has finally arrived. Currently, few advertisers are actually taking advantage of some of the opportunities available through mobile marketing, and many are unaware of mobile’s potential to engage audiences.

Marc gave a well recieved presentation on mobile internet marketing at a recent Figaro Digital networking event in Covent Garden, London. In the presentation, he discusses insights for successful mobile marketing, including analytics, dedicated keyword research and how to create optimised landing pages for various devices.

We’re already doing some fantastic things in mobile marketing, some of which are highlighted in the presentation. So after watching, why not drop us a line to hear how we can harness the power of mobile marketing to drive your business forward.