Matthew Loughlin's blog

This is a topic of much frustration for many people.

In my second post of a series focusing on pay per click (PPC) keyword matching, I want to tell you why negative keyword matching is just as important for any successful PPC advertising campaign.

It recently occurred to me that many of our clients and other non-PPC folk do not quite understand the difference between the keyword matching types that we use in managing our PPC accounts, so I t

Enhanced campaigns are now upon us, with advertisers having the opportunity to opt-in to the new format, before a forced roll-out occurs in June 2013.

LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads.

Earlier this week, AdWords announced a new metric within the AdWords system that will help in managing PPC campaigns.

You may have recently noticed that Bing is currently trialling a new look search results page that has pay per click ads merged in with organic results.  

Today is the day that Google globally launches its +1 button on Google Search, a feature that allows users to click '+1' in order to recommend an advert or site.

It can be extremely frustrating to have spent hours, or even days, setting up the very best AdWords campaigns only to find that when you activate the campaign, nothing seems to be happening.

Receptional are now Google Certified Partners! Receptional are now pleased to announce their new Google Certified Partner status, following changes to the Google AdWords certification progr

Until recently, we have been unable to quantify the value of non-brand keyword activity as effectively as we would have liked to.

In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated' from Conversion University, passing the exam with a ver

When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads.

It is not uncommon for clients to ask us what the difference is between these and why there is a discrepancy between the AdWords and Analytics conversion figures, so I thought I would explain why.

PayPal has recently released a very interesting report on online spending that predicts online shopping in Britain will rise from £8.9 billion to £21.3 billion in annual sales by the end of 2011.

Many people often look at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from PPC ads and the number of visits (also called sessions

Sky news have reported in the last few hours of a site using paid search on Google to effectively trick people into believing they need to pay for a free security check when visiting the US- visit

Quite a lot is being made of Microsoft's newest attempt to take on Google as it tries to build its  rather petite market share.

The National Institute for Economic and Social Research said yesterday that the