This is a topic of much frustration for many people.
Submitted by Matthew Loughlin on Thu, 30/05/2013 - 14:16
In my second post of a series focusing on pay per click (PPC) keyword matching, I want to tell you why negative keyword matching is just as important for any successful PPC advertising campaign.
Submitted by Matthew Loughlin on Tue, 14/05/2013 - 14:36
It recently occurred to me that many of our clients and other non-PPC folk do not quite understand the difference between the keyword matching types that we use in managing our PPC accounts, so I t
Submitted by Matthew Loughlin on Thu, 25/04/2013 - 14:07
Enhanced campaigns are now upon us, with advertisers having the opportunity to opt-in to the new format, before a forced roll-out occurs in June 2013.
Submitted by Matthew Loughlin on Wed, 20/03/2013 - 11:04
LinkedIn recently announced a new feature designed to help advertisers collect leads with their LinkedIn ads.
Submitted by Matthew Loughlin on Thu, 13/10/2011 - 13:19
Earlier this week, AdWords announced a new metric within the AdWords system that will help in managing PPC campaigns.
Submitted by Matthew Loughlin on Fri, 02/09/2011 - 09:46
You may have recently noticed that Bing is currently trialling a new look search results page that has pay per click ads merged in with organic results.
Submitted by Matthew Loughlin on Tue, 26/07/2011 - 10:15
Today is the day that Google globally launches its +1 button on Google Search, a feature that allows users to click '+1' in order to recommend an advert or site.
Submitted by Matthew Loughlin on Tue, 28/06/2011 - 10:40
It can be extremely frustrating to have spent hours, or even days, setting up the very best AdWords campaigns only to find that when you activate the campaign, nothing seems to be happening.
Submitted by Matthew Loughlin on Fri, 26/11/2010 - 10:34
Receptional are now Google Certified Partners! Receptional are now pleased to announce their new Google Certified Partner status, following changes to the Google AdWords certification progr
Submitted by Matthew Loughlin on Mon, 23/08/2010 - 12:44
Until recently, we have been unable to quantify the value of non-brand keyword activity as effectively as we would have liked to.
Submitted by Matthew Loughlin on Tue, 22/06/2010 - 13:20
In November 2009, I became the second member of the Receptional team to gain the Google Analytics Individual Qualification having ‘graduated' from Conversion University, passing the exam with a ver
Submitted by Matthew Loughlin on Thu, 18/02/2010 - 15:37
When setting up a new campaign within AdWords we are faced with several options as to where we would like to display our ads.
Submitted by Matthew Loughlin on Tue, 09/02/2010 - 14:57
It is not uncommon for clients to ask us what the difference is between these and why there is a discrepancy between the AdWords and Analytics conversion figures, so I thought I would explain why.
Submitted by Matthew Loughlin on Wed, 22/07/2009 - 15:33
PayPal has recently released a very interesting report on online spending that predicts online shopping in Britain will rise from £8.9 billion to £21.3 billion in annual sales by the end of 2011.
Submitted by Matthew Loughlin on Tue, 07/07/2009 - 15:58
Many people often look at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from PPC ads and the number of visits (also called sessions
Submitted by Matthew Loughlin on Thu, 25/06/2009 - 15:51
Sky news have reported in the last few hours of a site using paid search on Google to effectively trick people into believing they need to pay for a free security check when visiting the US- visit
Submitted by Matthew Loughlin on Wed, 24/06/2009 - 14:18
Quite a lot is being made of Microsoft's newest attempt to take on Google as it tries to build its rather petite market share.
Submitted by Matthew Loughlin on Fri, 12/06/2009 - 14:24
The National Institute for Economic and Social Research said yesterday that the
Submitted by Matthew Loughlin on Thu, 11/06/2009 - 12:43