After the Nth phone call asking for Husky Puppies, we managed to ask the question "where did you get our number?" before Joe Public could hang up.
"I don't really know. I'm not sure even what I'm looking at..." replied the voice.
This was a simple case of another member of the public getting confused, because of an ad on a scraper site.
A quick investigation revealed that a certain classified ad, which had used the wrong phone number, had been scraped and replicated again and again across the net.
This got me thinking about scraper sites and the damage they can cause. Not only did this episode waste our time, but it wasted the time of the people phoning up, thinking they were going to get a Husky puppy. In this case, scraper sites did nothing but ruin their experience of, and trust in, the internet.
It looks like scraper sites are still effectively ranking for long tail searches. Google's algorithm still has some catching up to do.
In the meantime, would you like to buy a Husky?
Image credit: http://www.animalsspecies.com/