Since Facebook's Initial Public Offering (IPO), the continued diminution of share prices have raised many concerns amongst investors, and the social network giant has come under immense pressure to keep them happy.
In a continued effort to entice advertisers, growing its revenue stream and sustaining share prices, Facebook has recently announced that they are testing a 'Want' button, similar to its famous 'Like' button.
Currently, the new button is being tested by seven U.S. retailers, including Victoria's Secret, Wayfair, Pottery Barn, Neiman Marcus, Smith Optics, Fab.com and Michael Kors.
The new feature adds "Want" and "Collect" buttons to websites and will allow users to flag images of desired products on their timelines. "People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement, though the website isn't currently taking any percentage of sales.
This announcement from Facebook is vastly welcomed by the e-retailers, who hope it will be a revolutionary step in online sales.
Tom Waddington showed on his website what the prototype would look like:
Facebook have not confirmed any official release date of the 'Want' button for general users, but we can expect the roll out soon, provided testing is successful.
Read more about this on Reuters