Well done to Hayley Coutinho and myself for both recently passing the Google Analytics Individual Qualification after weeks of trying to put it off!
Submitted by Stephen Maguire on Tue, 30/10/2012 - 09:29
Last week I stumbled on some additional metrics to analyse when reviewing the performance of your Google AdWords campaigns.
Submitted by Stephen Maguire on Mon, 29/10/2012 - 13:31
I spent a large part of last week looking at the competitive marketplace with regards to potential PPC suppliers, and it really does surprise me how many companies and individuals claim to be PPC G
Submitted by Stephen Maguire on Mon, 16/04/2012 - 08:31
The hype around mobile advertising is not a new phenomenon, with every year supposedly being the year that mobile advertising f
Submitted by Stephen Maguire on Fri, 04/03/2011 - 09:36
We are making our debut at ICE Totally Gaming this month and our Paid Search Team are looking forward to sharing their industry knowledge with new and existing online advertisers.
Submitted by Stephen Maguire on Tue, 18/01/2011 - 12:33
Tweet For the past 6 months our paid search team have been reviewing the paid search strategies of the major online gambling advertisers and thought it was about time that we shared our findings. Hopefully this will create a healthy discussion on paid search within the Igaming space and more importantly make advertising budgets go much further.
Submitted by Stephen Maguire on Thu, 09/12/2010 - 16:47
Tweet Having spent the past three weeks setting up campaign experiments and analysing their impact, I can feel myself slowly morphing into a bit of a number bod so I thought I would now share my thoughts and findings from the first wave of my campaign testing.
Submitted by Stephen Maguire on Wed, 06/10/2010 - 08:25
Having recently passed the Advanced AdWords Reporting & Analysis Exam I thought I would feedback on the format to follow on from the Fundamental and Advanced Search Exams that I took a couple of weeks ago.
Submitted by Stephen Maguire on Mon, 06/09/2010 - 13:45
After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences as although both exams required various levels of caffeine, my approach to both was pretty similar.
Submitted by Stephen Maguire on Mon, 16/08/2010 - 15:01
Google AdWords Profesional Company One of the ways that Receptional remain industry leaders in online marketing is by moving with the times.
Submitted by Stephen Maguire on Wed, 28/04/2010 - 14:30
I often feel that ad scheduling, and in particular the bid adjustment feature, are undervalued tools and certainly have not been used to their full potential in a number of PPC Health Checks that I have recently been involved in. The logic in spending your PPC budget more effectively on the days of the week, and hours of the day when your visitors are more likely to become customers is a no-brainer, but it still surprises me the amount of advertising budget that is wasted during unprofitable parts of the week.
Submitted by Stephen Maguire on Thu, 18/02/2010 - 17:01
Over the past 8 months our pay per click team have been offering a free, no-obligation PPC'health check' and this week
Submitted by Stephen Maguire on Fri, 12/02/2010 - 15:13
Over the past couple of days I have been analysing the impact that blocking certain Yahoo partners from the Yahoo Network has had on my client campaigns and it certainly looks as though the quality
Submitted by Stephen Maguire on Mon, 25/01/2010 - 10:28
Receptional's very own Dixon Jones was Interviewed while speaking at Pubcon in Vegas recently.
Submitted by Stephen Maguire on Fri, 04/12/2009 - 15:32
Is the Content Network Cost-effective? The key question is how cost-effective is the content network in comparison to standard
Submitted by Stephen Maguire on Fri, 14/08/2009 - 12:09
Google Adwords has just announced that it is lowering the threshold for using conversion optimizer from 30 to 15 conversions a month. This will open up the system to a broader range of advertisers that were previously only generating 15 to 30 conversions in a 30 day period from their AdWords activity.
Submitted by Stephen Maguire on Fri, 24/07/2009 - 15:33
I have just been reading how Google plans to monetise its Google voice service and wondered if this would be the end of listening to wonderful hold music that am sure we have all grown to love!
Submitted by Stephen Maguire on Thu, 23/07/2009 - 15:36
Google have announced that they will be inviting users to test their latest advertising format "product ads", which will work alongside their existing search results and will include product and pricing information
Submitted by Stephen Maguire on Wed, 24/06/2009 - 14:56
Submitted by Stephen Maguire on Mon, 15/06/2009 - 12:25