Stephen Maguire's blog

Well done to Hayley Coutinho and myself for both recently passing the Google Analytics Individual Qualification after weeks of trying to put it off!

Last week I stumbled on some additional metrics to analyse when reviewing the performance of your Google AdWords campaigns.

I spent a large part of last week looking at the competitive marketplace with regards to potential PPC suppliers, and it really does surprise me how many companies and individuals claim to be PPC G

The hype around mobile advertising is not a new phenomenon, with every year supposedly being the year that mobile advertising f

We are making our debut at ICE Totally Gaming this month and our Paid Search Team are looking forward to sharing their industry knowledge with new and existing online advertisers.

Tweet For the past 6 months our paid search team have been reviewing the paid search strategies of the major online gambling advertisers and thought it was about time that we shared our findings. Hopefully this will create a healthy discussion on paid search within the Igaming space and more importantly make advertising budgets go much further.  

Tweet Having spent the past three weeks setting up campaign experiments and analysing their impact, I can feel myself slowly morphing into a bit of a number bod so I thought I would now share my thoughts and findings from the first wave of my campaign testing.

Having recently passed the Advanced AdWords Reporting & Analysis Exam I thought I would feedback on the format to follow on from the Fundamental and Advanced Search Exams  that I took a couple of weeks ago.

After successfully completing the AdWords Fundamental and the Advanced Search exam, I thought I would share my experiences as although both exams required various levels of caffeine, my approach to both was pretty similar.

Google AdWords Profesional Company One of the ways that Receptional remain industry leaders in online marketing is by moving with the times.

I often feel that ad scheduling, and in particular the bid adjustment feature, are undervalued tools and certainly have not been used to their full potential in a number of PPC Health Checks that I have recently been involved in. The logic in spending your PPC budget more effectively on the days of the week, and hours of the day when your visitors are more likely to become customers is a no-brainer, but it still surprises me the amount of advertising budget that is wasted during unprofitable parts of the week.

Over the past 8 months our pay per click team have been offering a free, no-obligation PPC'health check' and this week

Over the past couple of days I have been analysing the impact that blocking certain Yahoo partners from the Yahoo Network has had on my client campaigns and it certainly looks as though the quality

Receptional's very own Dixon Jones was Interviewed while speaking at Pubcon in Vegas recently.

Is the Content Network Cost-effective? The key question is how cost-effective is the content network in comparison to standard

Google Adwords has just announced that it is lowering the threshold for using conversion optimizer from 30 to 15 conversions a month. This will open up the system to a broader range of advertisers that were previously only generating 15 to 30 conversions in a 30 day period from their AdWords activity.

I have just been reading how Google plans to monetise its Google voice service and wondered if this would be the end of listening to wonderful hold music that am sure we have all grown to love!

Google have announced that they will be inviting users to test their latest advertising format "product ads", which will work alongside their existing search results and will include product and pricing information