Zoe-Lee Skelton's blog

Stop writing crappy headlines by using these 6 steps

"Extra, extra! Read all about it!" shrieks an eager eyed, grubby faced Victorian paperboy, clutching a freshly pressed newspaper on a dismal, smoke-filled London street corner.  

81 take away tips from the Content Marketing Show, May 2013

Today, I took myself off to the big smoke and dropped by the Content Marketing Show.

Updates to Google's Data Highlighter Tool

I recently posted about some of the awesome ways that you can improve your appearance in the Google search result

Majestic SEO Course: Linkable Assets just keep bringing you links without asking

Link building is essential to SEO success but to most people it's a difficult job to do - and likely to get harder in the future.

Rich Snippets: Use them or lose visits!

The days of boring, plain text organic search results are over.

Receptional's weekly digital news round up (week ending 17 May, 2013)

Once again, Receptional have scoured the web for the latest happenings in the land of digital. Think of us as your friendly, neighbourhood digital newsreel.

Receptional's weekly digital news round up (week ending 10 May, 2013)

This week in digital trends, tablets are trying to take down PCs, an infographic tells us how much time we fritter away online; John Paul Mains advises how we can make our website more profitable w

Receptional's weekly digital news round-up (week ending May 3, 2013)

Our weekly digital news feature covers social signals, Google Penguin, writing copy for your website, Nesta's Creative Manifesto and a search engine battle to find the first ever website - all in o

7 recent Google algorithm updates you may have missed

When Google makes changes to its search algorithm, some updates pass quietly and some make themselves known.

Receptional's weekly digital news round-up (week ending April 26, 2013)

Here it is, our second weekly round-up of the most recent developments and useful ideas from around the digital sphere.

Receptional's weekly digital news round-up (week ending April19, 2013)

Here's Receptional weekly dose of the best digital marketing stories from the past week.   

Get ranking again: How to recover from Google Penguin

In April 2012, Google rolled out one of its biggest algorithmic updates in web history.

Dixon Jones BrightonSEO: Using Big data to predict the future

Are you interested in manipulating Big Data to create real value - and predict the future at the same time!

The importance of Mobile Marketing Campaigns

In today's digitally reliant society, the majority of us are attached to our mobile phones via a drip.

Tamagotchi App now available for Smartphones

Google enforces PageRank penalties upon UK Newspapers Websites for selling links

Interflora Penalty: Newspapers penalised for selling links It seems Interflora has taken down a couple of UK Newspapers with them, or rather, exposed the fact that they hav

A blog about a blog: State of Search

Our very own 'Social Sarah' has been handpicked to blog for State of Search once every mont

Google Announcement: Google Adwords Enhanced Campaigns

We always look forward to these here at Receptional.

So long non-descript filter: Google removes not selected from Webmaster Tools

A familiar route that you and your mouse would often take has disappeared.

Distilled Event: Navigating the Search Landscape 2013

This was my first ever 'techy' event as an emerging SEO content writer.

Tumblr taps into its large audience: is this the next step in creative, social advertising?

Refreshingly Subtle Advertising I love Tumblr; I've been a happy blogger for the past two years.
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