Competitor Analysis & Intelligence

Why analyse competitors?

A competitor analysis reveals your competitors' online strengths and weaknesses enabling you to develop powerful strategies to ensure that your business outperforms theirs. What marketing activities have they undertaken? How have they approached these activities?

Knowing the strategies and techniques that work for your competitors - and those they have overlooked or implemented poorly - is a key step in enhancing your own site and outperforming the competition.

Discover your competitors' online marketing strategies

Receptional's comprehensive experience of online marketing strategies enables us to uncover and analyse all of the key areas affecting the performance of your competitors' websites, including:

• Search engine optimisation - have your competitors taken steps to improve their organic search engine performance? Learn what techniques have they employed, and how you can use this knowledge (assisted by our industry-leading SEO team) to outperform them on the major search engines
• Online advertising - are your competitors exploiting the advertising opportunities available online? This can include information on specific keywords in paid search campaigns, to banner advertising, context-based advertising and more. Such strategies are usually easy to replicate in order to ensure your own site's success
• Other channels to market - are competing sites using other strategies such as affiliate marketing, social media marketing or viral marketing? Are such activities working for your competitors, and are they likely to deliver ROI for your site?
• Site quality, usability and accessibility - are your competitors' sites attractive to visitors, easy to use and accessible to all? Learn if you can exceed the visitor satisfaction of your rival sites.

All of our services are tailored to your specific needs, whether you require a comprehensive one-off report, or regular reporting on your competitors' activities.

Why Receptional?

Our internet marketing consultants have years of experience undertaking competitor analyses in a wide range of market sectors that have enabled Receptional's clients to exploit their online channels to market. By adhering very closely to marketing objectives, our analyses have helped form internet marketing strategies for companies in both broad markets (such as financial services, travel and leisure) and in niche markets (such as soil monitoring instruments).

What to Do Next

To find out how you can leverage knowledge about your competitors to boost your own site's performance, please phone us on 01525 715520 or contact us over the internet, or fill in the quick enquiry form below.

Send an enquiry about competitor analysis now