AdWords allow you to advertise your website to people who are actively searching for your products or services on Google’s search engine – based on keyword matching. It is highly targeted and easy to setup. But optimising a campaign takes expertise and experience. If you are considering PPC advertising, AdWords is the place to start.
Writing articles and blog posts is great for generating search engine traffic. Your content will be relevant and target what your audience is searching for. Producing in-depth articles can be a great way of strengthening your business’ reputation in a competitive online space.
In fast moving online environments, particularly social media, you can’t afford to let your message become lost. Image content that is striking and engaging is a really effective way to get attention and demonstrate why you stand out from the crowd.
There’s little point writing articles if your audience won’t read them. So, if your market isn’t particularly literate or literary, you can easily adapt by creating video content. This will allow you to gain traffic through sites like YouTube, Facebook or Instagram.
Give your social following a boost by creating content that audiences can engage and even interact with. You can use images, video, competitions and giveaways to get your followers involved and keep them entertained, all whilst promoting your brand.
At Receptional, we’re constantly experimenting with the latest and best media. We pride ourselves on the range and quality of our creative skills, as well as our ability to use them to build your brand.
And when it comes to the mechanics of writing keyword-optimized copy – well, our highly skilled team have mastered the art of incorporating traffic-driving techniques into entertaining and informative content.