Do you want your content to drive greater traffic, secure sales and build brand advocacy all at the same time? We can help you achieve this by creating your business’ very own content strategy.
We’ll make sure your content creation is never in vain. Your bespoke content strategy will be data driven, attract relevant traffic from the search engines as well as building trust and authority among your ideal customers.
By implementing a process designed to influence purchase decisions and target buying personas, you’ll soon be creating clever content – the type that generates leads and conversions.
Taking the sales funnel as the different purchasing stages that your visitors are at on your site, we’ll create content to target each buying phase, ensuring optimum reach and engagement at all levels. But first, we’ll want to attract new visitors at the very top of the funnel – and here’s how we’ll do it.
Otherwise known as your fresh content. This is designed to attract new visitors to your site by offering up free, useful content so that they’ll grow to like you and trust you.
There are four main aims in producing lead-generating content:
People who land on your sales pages are likely to be further down the conversion funnel than your fresh content. But, we’ll need to make sure your content here turns visitors into customers.
We’ll make your sales pages more effective.
It needs to include an appropriate call to action that will encourage visitors through the conversion process; whether that’s an immediate purchase, a brochure download, or simply signing up for our newsletter.
We can even add conversion rate testing to your pages to test two or three versions of your sales pages to find out which one is more effective.
So, if you want your content production to be more cohesive and convert, get in touch today.