How well are your product pages ranking in the search engine results? Is there room for improvement? One mistake that many ecommerce retailers make is to use manufacturers’ product descriptions on their sales pages. It’s a sure-fire path to poor performance. At Receptional we can help you create a unique tone to your webpages, so they rank well and sell the benefits of your products.
Before we put pen to paper (or finger to keyboard), we want to get to know your business and its online competitors. Keyword research is vital to ensuring your product page copy targets what your customers are looking for.
By understanding your audience we can ensure your product descriptions and calls to action adopt a tone and language that appeals to potential customers. We’ll make your copy informative, engaging and relevant – to the right people!
Understanding your products is the key to writing successful ecommerce copy. We strive to get to know each product’s features so we can demonstrate the benefits to your potential customers in simple language.
The research we do results in product descriptions and sales pages that are designed to convert your visitors into customers. Smoothing the path to conversion makes for a great customer experience, which means your visitors are more likely to return to buy again.
We understand how search engines work, so our highly skilled team have mastered the art of incorporating traffic-driving keywords into natural sales copy. We’ll use keyword variations so that you can be found easily and we’ll reflect the language your audience uses. All put together in a neat little bundle that’s easy to read.
There are thousands of excellent copywriters who can make your products and services sound credible. But very few also know their SEO. At Receptional, we do both. So, if you’d like persuasive compelling content that’s also web optimized, please give us a call or get in touch using the form below.