Has your site experienced a sudden drop in online traffic and sales? Have you (perhaps unknowingly) engaged in spammy link-building?
If you’ve answered yes to either of these questions, your website traffic and your finances may be in trouble. A sudden drop in traffic is often an indication of a link-based penalty.
The more links to your website the better, right? Well, yes and no…
Google are constantly refining the quality of their search results to improve the user experience. Starting on April 24th 2012, Google has released a series of changes to their search algorithm, known as Google Penguin. These updates penalised sites that broke Google’s spam guidelines. Penalised sites are likely to have built links purely to get better rankings. Increasingly, Google is imposing manual penalties too.
If you have you been left to pick up the pieces, we can help. Google won’t tell you why your site has been penalised. You’ ll need to consult an expert who knows what to look out for: that’s us.
We create a list of all the sites that link to you. We’re thorough: we cross-check data from a variety of sources. Then we manually review your inbound links and identify the “bad” links that can cause a penalty.
Removing “bad” links is a crucial step in getting your penalty lifted. But it’s difficult and time-consuming. Which is where we can help, we’re experts at link removal. We’ll contact the webmasters for you: we’ll research their contact details, get in touch, and ask to have the offending links taken down.
Once the penalty has been resolved, we’ll advise you on ethical approaches to boosting your traffic and sales.
We believe we were the first agency anywhere to help a client recover from a penalty. Since then, we have helped several affected sites recover from both manual and algorithmic penalties. To date, we have never failed with a reconsideration request.
For a confidential discussion about penalty recovery, simply get in touch.