Has your site experienced a sudden drop in online traffic and sales? Have you (perhaps unknowingly) engaged in spammy link-building? If you have answered yes to either of these questions, then your website traffic and your finances may be in trouble. A sudden drop in traffic is often an indication of a link-based penalty.
The more links to your website the better, right? Well, yes and no… Google are constantly refining the quality of their search results to improve the user experience. Starting on April 24th 2012, Google has released a series of changes to their search algorithm, known as Google Penguin. These updates penalised sites that broke Google’s spam guidelines. Penalised sites are likely to have built automated or spam links, purely to get better rankings. Often these link-building tactics were used by ‘black-hat’ SEO consultants without their clients’ knowledge or permission. If you have you been left trying to pick up the pieces of a previous agency’s ‘work’, we can help. Google won’t tell you exactly why your site has been penalised. You will need to consult an expert that knows what to look out for: that’s us.
We manually review your inbound links and identify the “bad” links that can cause a penalty.
It’s important that you remove “bad” links – we’ll contact the webmasters for you
Once the penalty has been resolved, we’ll advise you on ethical approaches to boosting traffic and sales.
None of Receptional’s clients have been affected by the Penguin update. But we have helped several affected sites recover from both manual and algorithmic penalties. For a confidential discussion about Penguin recovery, simply get in touch with us.