Link Building Strategy
What is Link Building?
Link building is the process of acquiring links to a website from other sites in order to build its online popularity. The approach to effective link building has had to evolve in line with more complex search engine algorithms; increasingly, attaining the right links in the right way has become of utmost importance. Today, link building has to be undertaken as an ongoing strategy in order to have an impact.
What Link Building Can Do for You
Both the quantity and the quality of links to your website have become key areas of a website's online prominence; every major search engine now factors these in as a significant part of their ranking algorithms. If a business does not have an effective link building strategy, its website will not be well positioned on the major search engines for competitive keywords, and new websites will not even appear on the search engine radar!
Effective Link Building Strategies Will:
- Increase targeted visitor traffic
- Significantly improve search engine placement
- Ensure search engines spider a website quickly and completely
- Ensure that a new website is indexed by search engines
How Do Receptional Help Build Linking Strategy?
Receptional undertake individual client-specific link strategy analyses in order to establish effective linking route-maps for each client site. Our approach aims to increase the 'linkability' of a website and, although the analysis is unique for each client, common themes are:
- Analysis of all existing links: assessment of the quality of existing incoming links
- Internal links: analysis of the quality of a site's existing internal link structure
- Analysis of key competitors' existing links: assessment of the quality of competitors' incoming links and identification of linking opportunities
- Assessment of USP opportunities: analysis of USP's often opens up the most relevant high quality relevant link opportunities
- Site theming analysis: consistent website theming, with high levels of quality content, will encourage other sites to link
- Hub / authority potential: the provision of high quality information will result in increased links over time
- Partner channel analysis: the capitalisation of existing business relationships in order to engender linking
- Additional 'pull marketing' possibilities: e.g. online Press Releases, data syndication, etc
Our analysis is fully documented, with detailed recommendations for building quality relevant links. Clients can then choose to action the strategy in-house or can outsource the strategy, as appropriate.
What to Do Next?
If you would like to discuss our Linking Strategy services or any other aspects of your website, please contact one of our internet marketing consultants now on 0870 1624818 or via our online enquiry form.
