AOL has announced it wishes to be a "one-stop shop" for online marketers.
The news comes as the search engine giant reported details of five new advertising campaigns to be run in conjunction with production companies such as Endemol and DreamWorks.
Chief executive Randy Falco said: "We want to be a one-stop shop for advertisers in providing all of the tools, services and creative support they need to reach their consumers online."
He added that out of the 'big four' online networks, which also includes Yahoo!, Google and Microsoft, "AOL is the only one that is doing this kind of major-scale programming to engage advertisers and consumers".
Earlier this month, it was announced that companies wishing to focus on certain audiences would be able to use Google's AdWords service to aim their advertising campaigns exclusively at AOL websites.
Under the AOL Search Marketplace facility, advertisers will be able to target specific websites such as Moviefone and MapQuest.
Submitted by Anonymous on Wed, 18/04/2007 - 16:27