Receptional want to do their best to help you through the recession. We are therefore offering free Pay Per Click campaign setup for new clients coming to Receptional in January. That's a typical saving of £1,400 for most clients.

Professional PPC management will dramatically improve your conversion rates and return on investment when advertising on Google, Microsoft or other search engines and in these days of tightening belts, a full time in-house search marketer isn't for everyone.

Over the next few months, some search marketing companies may run into a unique problem. Some relied on a 'kick-back' from Google, called "Google Best Practice Funding" to be able to manage PPC listings on an unrealistically low profit margin. However, this funding officially ended on the 31st December and relied on volume rather than quality for the agency to succeed using this model. The end of this practice will force these agencies to increase their rates - which will be unpalatable for their clients in this climate.

The second challenge for these companies is that the majority will have carried the risk with the search engines, by paying the search engines for their combined client traffic and then invoicing each client directly. The problem here is that they have leveraged their credit position dramatically. If just a few of their larger clients stop paying, then they may not be able to pay Google, risking their entire business in the process.

Fortunately, Receptional is well placed for 2009. If you are looking for a reliable and stable PPC management company AND looking for a deal, January could be the time to switch and Receptional are very keen to win the business.

You can contact Dixon Jones on 01525 715520 if you are looking to switch PPC management companies or if you are looking to move from an in-house solution to an outsourced alternative.