Google Claims More Accurate Traffic Estimates in AdWords

Google have announced an update to their traffic estimates algorithm found within AdWords.

The result of this update according to Google, is that they will provide us with better statistics for estimated clicks, costs and ad positions.  This change has come into effect for AdWords accounts globally.

The keyword traffic estimates can be found in a number of AdWords places, including the Traffic Estimator, the Keyword Tool and on the Keywords tab.

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