From spring, Microsoft AdCenter will have its own Quality Score to aid users in optimising their campaigns, Microsoft has announced.
- Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
- Scores are designed to represent how competitive your keyword is within the marketplace, with three sub-scores for keyword relevance, landing page relevance, and landing page user experience
- Actionable guidance will be provided to optimize and improve your quality score
- At launch, scores will be visible and exportable from the adCenter Web UI, and accessible through adCenter Reporting and Reporting APIs
Quality Score on AdCenter will be a feedback tool aimed at helping advertisers understand how competitive their keywords are in the marketplace.
|Overall Score||1 to 10||How competitive your keyword is in the marketplace|
|Keyword Relevance||Poor, No Problem, Good||How well your keyword competes against others buying the same keyword|
|Landing Page Relevance||Poor, No Problem||How relevant your ad and landing page is to the search query|
|Landing Page User Experience||Poor, No Problem||Whether your site meets adCenter editorial relevance and quality guidelines|