From spring, Microsoft AdCenter will have its own Quality Score to aid users in optimising their campaigns, Microsoft has announced.
Main features:
- Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
- Scores are designed to represent how competitive your keyword is within the marketplace, with three sub-scores for keyword relevance, landing page relevance, and landing page user experience
- Actionable guidance will be provided to optimize and improve your quality score
- At launch, scores will be visible and exportable from the adCenter Web UI, and accessible through adCenter Reporting and Reporting APIs
Quality Score on AdCenter will be a feedback tool aimed at helping advertisers understand how competitive their keywords are in the marketplace.
| Possible Values | Definition | |
|---|---|---|
| Overall Score | 1 to 10 | How competitive your keyword is in the marketplace |
| Keyword Relevance | Poor, No Problem, Good | How well your keyword competes against others buying the same keyword |
| Landing Page Relevance | Poor, No Problem | How relevant your ad and landing page is to the search query |
| Landing Page User Experience | Poor, No Problem | Whether your site meets adCenter editorial relevance and quality guidelines |
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