Google Adwords have added the chance to Labels within your My Client Centre to help organise your accounts into groups, or flag clients that require attention.

With this new feature you can identify important clients with the label "High Priority", mark active vs. inactive accounts, or identify accounts belonging to the same client. Afterwards, you can filter the dashboard to quickly view all of your accounts with a specific label.

Labels can be used to sort out your day-to-day MCC activities. For example, you may create an "important" label to keep a track of key accounts. Or label paused accounts as "inactive", and then filter them out of the dashboard. You can even group accounts by vertical, for example, "retail" or "travel", or even by who works on them; "Barrie's clients". You can apply multiple labels to a single account.

Labels you create are only visible to users who log directly into your MCC.