Advertising: news archive

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Mobile Influencing Male Moviegoers?

04/10/2012 - 08:46

According to new research from IAB and InMobi, mobile advertising is having a strong influence on males making a trip to the movies.

Online ad spend set to pull UK business out of a second recession

13/10/2011 - 09:56

According to a report by the the IPA (Institute of Practitione

Only 6% of UK Advertisers Fully Invest in Facebook?

17/08/2011 - 12:16

According to research carried out by Marin Software, only 6% of us UK advertisers

Confused.com "18 Million Strong" False Claim

27/07/2011 - 10:37

The advertising watchdog has scolded Confused.com’s claim to be "18 million strong", telling the price comparison website to revise its ads...

Google Claims More Accurate Traffic Estimates in AdWords

12/05/2011 - 09:17

Google have announced an update to their traffic estimates algorithm found within AdWords.

Google Braces to Pay $500m in Ad Probe

11/05/2011 - 08:21

Google’s advertising system is under investigation by the US Justice Department. The leading search engine said that it had put aside $500m (£306m)...

Google Q1 Revenues: $8.58bn

15/04/2011 - 08:26

Google has seen a sharp rise in its first-quarter earnings as the search engine giant has reported $6.54bn in net revenue in the first quarter. This...

Google Ad Innovations Released in 6 More Countries

14/04/2011 - 09:53

Google have released Ad Innovations in 6 more countries; the United Kingdom, France, Germany, Italy, Spain and Brazil.

Google Shutting Down AdWords Position Preference

06/04/2011 - 07:51

Google has announced it will be shutting down its AdWords Position Preference option in early May.

AdWords Now Offers Phone Support in USA & Canada

06/04/2011 - 07:37

Google have announced they are introducing free phone support for their USA and Canada-based AdWords custome

Improved Contextual Targeting Ads on the Google Display Network

31/03/2011 - 08:35

Using the Google Display Network, you can now specific topics to contextually target your ads to pages. With this new option, you can reach from...

Google AdWords Language Targeting Update

31/03/2011 - 08:15

There are five languages in Google AdWords that you can uniquely target by their characters; Greek, Hebrew, portions of Japanese, Korean and Thai.

Google AdSense to Load Quicker

23/03/2011 - 10:46

Google has announced that their AdSense Ads now load faster for publishers worldwide.

Microsoft AdCenter to Add Quality Score Rating

10/03/2011 - 09:27

From spring, Microsoft AdCenter will have its own Quality Score to aid users in optimising their campaigns, Microsoft has

New: Advertising on Skype

08/03/2011 - 10:08

Starting this week, Skype have launched advertising on Skype, which will appear in the Home tab.

AdWords Combine Ad Preview and Diagnosis Tools

01/03/2011 - 10:14

Within Google AdWords, we can now preview and diagnose our ads in a single location.

Watchdog to Monitor Companies’ Advertising

01/03/2011 - 09:40

From today, March 1, the Advertising Standards Authority (ASA) gets powers to police companies’ claims made on websites and soc

New Optimise for Conversion option in AdWords

28/02/2011 - 09:54

Google announced last week the launch of their new AdWords ad rotation option that allows us to optimise for conversions.

Google Display Network Bidding Simplified

23/02/2011 - 15:28

From March 15th, Google has

AdWords Release Automated Rules for All Advertisers

17/02/2011 - 10:12

Google has announced changes as it

New Additions to Google Display Ad Builder

20/12/2010 - 10:14

Google have announced a number of improvements to Display Ad Builder.

Google Adds More Features in Opportunities Tab

09/12/2010 - 15:35

Google Adwords have added four new features to the Opportunities tab to help users optimise their accounts.

Google Displays Ads on Image Results

17/11/2010 - 15:44

Having previously made changes to Google Images in July this year, Google have now introduced Image Search Ads on their results pages.

Measure Your Phone Calls with Adwords

03/11/2010 - 14:45

Adwords call metrics are a new feature from Google that automatically includes a unique phone number in your ads, allowing you to measure the calls...

Adwords Report Centre Soon to Retire

27/10/2010 - 09:16

Since June, when Google Adwords began moving their reports into the Campaigns tab, every key report has now been moved over.

Google Add Conversion Query Paths

26/10/2010 - 10:01

Google have launched a new feature within Analytics, added to the Top Paths report; the Query Path. If you're using Broad match keywords in your...

New Course for the Adwords Opportunities Tab

02/09/2010 - 08:22

Google have added a new course to their Adwords Online Classroom to teach you about the Opportunities tab within your account.

Migrating Yahoo! Search Campaign to MSN Adcenter Available in the US

01/09/2010 - 10:23

From yesterday, Yahoo! Search Marketing advertisers in the US can now begin to move their accounts to Microsoft Adcenter. This is the first stage of...

Exclude Your Ad on Specific YouTube Videos

31/08/2010 - 09:47

Google has recently rolled out new features on YouTube, giving more control to the advertisers.

New Google MCC Feature: Labels

18/08/2010 - 09:10

Google Adwords have added the chance to Labels within your My Client Centre to help organise your accounts into groups, or flag clients that require...

New Google MCC Feature: Search Across Accounts

18/08/2010 - 09:00

Google Adwords' latest feature, Search Across Accounts allows you to search all of your accounts within the My Client Centre.

New Google Adwords Feature: Enhanced CPC

17/08/2010 - 13:02

Google Adwords have just launched their latest feature on its paid search system, entitled Enhanced CPC.

Google VS Louis Vuitton - Latest Round

23/09/2009 - 08:09

Google have won the latest round of battles with the search engine over rights to Google profiting off their brand name.

Receptional Featured In The Paid Search Agencies Buyer's Guide for 2009

21/08/2009 - 13:47

Receptional are delighted to announce that we are 1 of 31 companies included in this years Paid Search Agencies Buyer's Guide for 2009 which was...

Microsoft and Yahoo finally strike a deal

29/07/2009 - 16:06

It has been announced today that Microsoft and Yahoo! have finally struck a deal that will help them challenge Google's dominance online after...

Is Traditional Advertising Just A Waste Of Cash?

09/07/2009 - 09:36

I have read some interesting information and quotes from the Forrester Research US Marketing Forecast 2009

Microsoft finally takes on click fraud

17/06/2009 - 13:23

On Monday Microsoft corp. launched it's first ever lawsuit involving click fraud against three individuals believed to be based in Vancouver, Canada.

Google Adwords Search Query Reports - How To Make Big Savings

12/06/2009 - 11:50

After plenty of shouting from Adwords advertisers, the Google Adwords search query reports have had a recent face lift and now display all search...

Using Google Analytics reports to make your campaigns even more profitable

12/06/2009 - 09:09

There are literally hundreds of Google Analytics reports that you can use to improve the performance of your website with regards to usability,

Google UK revenues for 2009

09/06/2009 - 09:25

The BBC have picked up on some research by the IAB on advertising revenues. (The industry's own "Internet Advertising Bureau".)

Free PPC Setup for new clients signing up in January 2009

06/01/2009 - 14:00

Receptional want to do their best to help you through the recession. We are therefore offering free Pay Per Click campaign setup for new clients...

Get your internet marketing strategy ready for the VAT change

26/11/2008 - 14:41

Unless you have been living under a rock for the past week, you are probably aware that the rate of UK VAT (Value Added Tax) will be changing f

Are your PPC Accounts Secure?

04/11/2008 - 10:30

Following hot on the heels of the new PCI Security Standards Council latest release from the beginning of October, I truly find it amazing that...

Google Adwords relaxes their trademark use in the UK

08/04/2008 - 09:30

From the 5th May 2008, Google will be allowing people to bid on your trademark and you will be able to bid on other trademarked keywords in the UK...

Are You Connecting With Customers In Your Community?

27/03/2008 - 10:15

When we were asking customers what they wanted to see from a new PPC engine like Microsoft adCenter back in 2005, one of the overwhelming themes for...

Google changes from Search Company to Media Company

20/03/2008 - 13:37

Search marketers manage search advertising. But since last year we've been encouraged by Google to use their system to also manage other types of...

Microsoft Adcenter converts better than Google in Paid Search

04/03/2008 - 10:00

A recent study by Receptional's Web Analytics partner, IndexTools has reinforced Microsoft's claim th

Microsoft PPC Research Uncovers Suprising Misconceptions Amongst Small Business Managers

29/11/2007 - 09:30

Mel Carson is the Community Manager for Microsoft adCenter in Europe.

Paying too little for PPC Management? You could be losing out

20/09/2007 - 17:14

Google has just announced that its controversial "Best Practice Funding" scheme for European agencies (including those in the UK) will be scrapped at...

Advertisers to increase online investment

14/06/2007 - 15:54

More marketers are looking towards the internet in an attempt to target audiences with their brands, products and services.According to figures...

Yahoo! aims to take charge of online advertising

14/06/2007 - 15:53

Yahoo!'s chief executive has announced the search engine firm is set to benefit from a global boom in internet advertising.Terry Semel told Investors...

European click rates fall

14/05/2007 - 16:45

Click-through rates are falling, new figures reveal.

PPC can provide major boost to search results

04/05/2007 - 16:32

Making best use of pay-per-click (PPC) is one of the most effective ways in which companies can increase their search rankings, an internet expert...

Microsoft reports ad revenue rise

27/04/2007 - 17:00

Microsoft has announced an increase in advertising revenue.In the three-month period ending March 31st, the company saw income rise by 23 per cent...

Advertisers should choose the keywords right for them

25/04/2007 - 16:09

Companies wishing to increase their search engine rankings should determine which keywords will work best for their specific needs, one internet...

AOL aims to be first stop for advertisers

18/04/2007 - 16:27

AOL has announced it wishes to be a "one-stop shop" for online marketers.The news comes as the search engine giant reported details of five new...

Videos most popular form of internet ads

02/04/2007 - 16:55

Users pay more attention to video marketing advertisements than any other form of

Online ad spend outstrips newspapers

28/03/2007 - 16:35

Advertising spend via the internet has overtaken print for the first time, a new study reveals.

Study indicates users recall online ads better than television

27/03/2007 - 16:55

Audiences are more likely to recall video advertisements on the internet than those transmitted via television, it has been revealed.

Yell launches PPC advertising

26/03/2007 - 16:27

Advertisers wishing to further target audiences by their interests and location are set to be able to take advantage of pay-pe

Google puts profit rise down to ads

01/02/2007 - 12:57

Google has announced a surge in profits during the last quarter of 2006.In the three-month period ending December 31st, the search engine giant...

'Fall in PPC despite growth in US online ad sector'

30/01/2007 - 17:12

Internet advertising in the United States is to account for 20 per cent of all money spent in the industry, according to a new re

'Google prepares bid for in-game advertising firm'

22/01/2007 - 11:58

Google is preparing a bid for computer game advertising company Adscape, a press report suggests.According to an article by the Wall Street Journal (...

BBC in online ad move

15/01/2007 - 13:50

The BBC is set to hire dozens of advertising executives in an attempt to increase online revenue, it has emerged.

Google launches 'click-to-call' service in India

11/12/2006 - 13:36

Google has announced the launch of a new advertising service in India.'Click-to-call', in conjunction with search engine's advertising programme...

'Online ad market to grow by 28%'

04/12/2006 - 17:12

The online advertising market is set to grow seven times faster than the offline sector, according to a study by an industry spec

Yahoo announces deal with US newspapers

20/11/2006 - 17:30

Yahoo!

Advertising budgets 'heading online'

16/11/2006 - 17:20

Figures vary but there seems to be a significant shift towards online outlets for business advertising, according to new research carried out by the...

Every cloud has silver lining, new online ad research suggests

09/11/2006 - 14:57

When it's raining outside online advertising is at its most effective, according to a new report from industry analyst Latitude.

BBC eyes £100m online marketing prize

31/10/2006 - 17:36

The BBC is investigating the possibility of allowing advertisements to feature on its international websites, a move which could net the corporation...

Firms rush to make the most of web marketing

16/10/2006 - 16:24

Many major companies in the UK and around the world are now diverting as much as 15 per cent of their overall budgets into web marketing, according...

Yahoo! tests mobile search advertising

05/10/2006 - 13:37

Popular search engine Yahoo! has initiated testing of advertisements via mobile platforms, it has been announced.

British and French more receptive to online ads

27/09/2006 - 15:24

British and French consumers are the most susceptible to online marketing and advertising according to a new pan-European survey.

Yahoo! hit by internet advertising downturn

20/09/2006 - 15:48

The disclosure by Yahoo!

Local online advertising to grow 31.6 per cent next year

11/09/2006 - 16:06

The market for online local advertising is to grow by 31.6 per cent next year, according to a survey reported in Mediaweek.

Microsoft adCenter adds behavioural targeting features

06/09/2006 - 15:52

Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost.

New online advertising pricing tool launched

05/09/2006 - 16:11

A new tool for pricing online advertising has been launched.

Salesforce integrates Google Adwords

30/08/2006 - 16:05

Salesforce.com has announced a new product, Salesforce for Google AdWords, which offers an integrated, on-demand system to create, place and track...

Online ad spending to soar 35 per cent globally

29/08/2006 - 16:03

Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch.

Boom in Chinese search engine advertising

25/08/2006 - 15:05

The Chinese search advertising market is booming, according to new figures from China Computerworld Research.

WPP chief says UK leads in internet advertising

22/08/2006 - 15:07

The chief of advertising agency WPP has said that the UK is experiencing a greater shift from traditional to internet advertisingthan anywhere e

Online advertising beats cinema

20/08/2006 - 05:00

Online advertising has overtaken cinema ads in the Irish Republic, according to a new report.

Blog Advertising Survey

24/03/2006 - 00:00

Don't use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that...

Pay Per Call Research in the UK

19/02/2006 - 00:00

Pay per call is seen by some as the natural successor to pay per click, where phone numbers are displayed o

Human Vs Automated PPC Management

03/02/2006 - 11:46

Who has the edge when it comes to paid search bid management - human decision systems or computer decision systems? Dixon Jones, director at...

Google Third Party Program Levels Adwords

04/01/2006 - 00:00

Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact.

Google to open advertising branch in India

29/11/2003 - 14:13

Google has announced it is open an online advertising branch in Gurgaon, India.

Online advertising sees huge growth

14/08/2003 - 05:00

As television and radio ad revenues decline, the online sector continues to grow, according to figures from Ofcom.

Innovative advertising from charity search engine

09/08/2003 - 05:00

British charities are to benefit from the British search ads market, as a new keyword advertising service launches.

Google announces online advertising partnership

08/06/2003 - 16:39

Small businesses looking to improve their attempts at online marketing could benefit from a new partnership between Google and Salesforce.com.

UK leads online ad spend

06/06/2003 - 16:23

Britain is leading Europe in terms of internet advertising spend.

Advertisers targeting women may maximise online revenue

30/05/2003 - 15:29

Young women are spending an increasing amount of time online.

Microsoft to supply Piczo's online advertising

27/03/2003 - 17:55

Microsoft has announced it is to supply online advertising for Piczo.

Paid advertising may be best way to attract high spending consumers

09/03/2003 - 17:52

Firms wishing to attract affluent consumers should invest in paid search advertising, a new study shows.

Channel 4 makes online ad move

22/02/2003 - 17:41

Channel 4 has announced the launch of its online advertising sales network.

Online ad spending is cost-effective, claims Adobe

21/02/2003 - 17:33

Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients.

'US online ad market set to reach $19.5bn'

05/01/2003 - 15:05

Spending growth in America's online advertising market is set to slow, according to a new study.

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